Table 1. The main characteristics of... | Emerald Publishing

Table 1.

The main characteristics of lean start-up and traditional start-up approach

Sl. no.	Lean start-up	Traditional start-up
1	It enables you to create a product based on market demands	It starts with developing a thorough business strategy that is a strict framework for the following several years
2	Determines the interest of the buyer using verified learning	Includes projected financial data
3	Focuses on indicators like “lifetime customer value” and “product popularity”	It involves undercover development, so only investors and employees know what is being produced
4	It starts with a minimal viable product to gauge how buyers would respond to the offering	A business plan is used to request money from venture capitalist companies or angel investors
5	It is preferred to experiment rather than strictly follow a strategy

Sl. no.	Lean start-up	Traditional start-up
1	It enables you to create a product based on market demands	It starts with developing a thorough business strategy that is a strict framework for the following several years
2	Determines the interest of the buyer using verified learning	Includes projected financial data
3	Focuses on indicators like “lifetime customer value” and “product popularity”	It involves undercover development, so only investors and employees know what is being produced
4	It starts with a minimal viable product to gauge how buyers would respond to the offering	A business plan is used to request money from venture capitalist companies or angel investors
5	It is preferred to experiment rather than strictly follow a strategy

Source: Table by authors