Table 2 The results of discriminant...

Table 2

The results of discriminant validity testing

	RE	OR	GN	FUN	CS	CISVP
RE	0.711
OR	0.527	0.791
GN	0.463	0.498	0.807
FUN	0.470	0.434	0.520	0.813
CS	0.431	0.497	0.475	0.428	0.803
CISVP	0.463	0.480	0.629	0.484	0.509	0.718

Note(s): RE = content relevance, OR = content originality, GN = groundedness, CS = Customer inspiration. The values on the diagonal represent the square root of the AVE. The values in the off-diagonal elements indicate the correlation coefficients

Source(s): Authors’ own work

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