Table 3

The results of bootstrapping in testing the mediation effect

PathsCoefficientS.E.Bias-corrected
95% confidence interval
LowerUpper
RE → GN → CISVP0.5470.0680.4300.701
RE → FUN → CISVP−0.0310.049−0.1400.056
RE → CS → CISVP0.1030.0350.0410.182
OR → FUN → CISVP−0.0060.011−0.0370.010
OR → CS → CISVP0.0790.0310.0280.150
Total effect of RE on CISVP0.8560.0330.7880.917
Total effect of OR on CISVP0.1930.0540.0900.301

Note(s): RE = content relevance, OR = content originality, GN = groundedness, CS = Customer inspiration, S.E. represents standard error

Source(s): Authors’ own work

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