Table 2.

Overview of variations on the SOFT approach (1965–1980)

Author(s)Model or toolFrameworkRelationship
01Stewart (1963)  System of plansRobert Franklin Stewart was recruited by the Stanford Research Institute from Lockheed Aircraft Corporation where he had pioneered Long-range planning at its development planning department (1953–1961). The SRI System of Plans authored by Stewart, was announced to the world in Business Week to show the world how to organize long-range planning (BusinessWeek, 1963)
02Stewart et al. (1965) SOFT approachSystem of plansStewart was program manager of TAPP-LRPS at SRI (1962–1971) charged to research planning theory and best practices to create a method-logy on “how to plan” for LRPS client companies
03Ansoff and Stewart (1967) Gap analysis (objectives, threats and opportunities, performance projections and strengths and weaknesses are all brought together in an evaluation of the prospects for the firm)System of plansSRI hired H. Igor Ansoff as an academic advisor to write the LRPS report 329 “The Evolution of Corporate Planning”.
H. Igor Ansoff, George A. Steiner and Robert F. Stewart had first met at Lockheed Aircraft Corporation in 1956, building Lockheed’s Long Range Planning organization at the Corporate Development Planning Department (Steiner, 1963)
04Hussey (1968) Corporate appraisalSystem of plansDavid E. Hussey worked as corporate planning officer at Elders and Fyffes Ltd., a subscriber to the long-range planning service
05Kami (1969) Gap analysisSystem of plansMichael Kami was corporate planning officer at IBM, a subscriber to the Long Range Planning Service
06Hargreaves (1969) Corporate planning cycleUnknownHargreaves was director of P.A. Management Consultants Ltd.
No apparent SRI connection
07Humble (1967) Critical analysisUnknownJohn Humble was a director at Urwick, Orr and Partners Ltd. Urwick and Orr consultants were likely participants in LRPS/TAPP seminars and roundtables in London, 1966 and Zurich, 1967 (Royce et al., 2001; Smith, 1966)
08McConnell (1970, 1971a, 1971b)Determination of a family (or hierarchy) of objectivesOrganized entrepreneurship (a redub of System of Plans)Douglas McConnell worked at SRI for LRPS/TAPP as senior marketing economist
09Ringbakk (1970) External opportunities and threats, internal corporate strengths and weaknessesPIPOS frameworkKjell-Arne ringbakk worked as assistant Professor at the San Diego State College and conducted industry research for SRI
10Stait (1972) Strengths and weaknesses, opportunities and threatsIMP approachNicolas H. Stait was a senior partner at Urwick, Orr and Partners
11Steiner (1972) Opportunity-threat-risk analysisThe strategic planning processSee explanation at nr. 03
12Humphrey (1973) Strengths, faults, threats and opportunities (SOFT)Participative planning or Team action planning (TAP), inspired on the system of plansAlbert S. Humphrey was president of Business Planning and Development in London and a former core member of the LRPS/TAPP research group at SRI
13Argenti (1974) The cruciform chart: strengths, weaknesses, opportunities and threats (see Figure 2)Argenti systemJohn Argenti is a British author and used to work as an independent management consultant. He wrote articles and books and reviewed new books on corporate planning for Long Range Planning journal (1969–1997). He had access to authors, articles, reports and SRI materials
14Humphrey (1974) Strengths, weaknesses, opportunities and threats inherent in the operationParticipative planningIdem as nr. 12
15Mottershaw (1974) SWOT analysisIMP approachIan Mottershaw worked as a consultant for Urwick Orr and Partners
16Ansoff (1975) Threat/opportunity analysisStrategic issue management system (SIMS)H. Igor Ansoff was an academic advisor for the board of SRI
17Ansoff (1975) Opportunity-vulnerability profileIdemIdem as nr. 16.
18O’Conner (1976) SWOPTUnclearThe management research division of the Conference Board commissioned a research report for long-range planning, especially how to develop division plans
19Currill (1977) Gap analysisUnclearIt appears to be an adaptation of SRIs organized entrepreneurship
20King and Cleland (1977) Strategic database (SDB)UnclearThere are references to Peter Drucker and Russel Ackoff, which might indicate indirect SRI connections
21Steiner and Miner (1977) WOTS-UP analysisSituational audit, as part of strategic planning, influenced by LRPS/TAPP seminar materials for the Quinta Corporation case studySee explanation at nr. 03
22Hurd and Riggs Monfort (1979) Vulnerability analysisSystem of plansDouglas Hurd worked as a researcher at SRI International. Riggs Monfort III worked as a consultant at SRI International
Legend
02Satisfactory and faults in the existing operations and opportunity and threats in the future operations, resulting in an Impact analysis
03Objectives, threats and opportunities, performance projections and strengths and weaknesses are brought together in an evaluation of the prospects of the firm
05In 5 steps: where are we now?, where are we going?, where are we really going?, where do we want to go? and how big is the gap?)
19The planning gap approach in six steps
Source: Table by the authors

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