Hypothesis testing
| Outcome variables | |||
|---|---|---|---|
| Cross-functional integration in NPD | Cross-functional integration in NPD | New product performance | |
| Control variables | |||
| Firm age | −0.13 | −0.12 | 0.01 |
| (0.29)† | (0.29) | (0.26) | |
| Firm size | 0.18 | 0.17 | −0.18 |
| (0.13)† | (0.13)† | (0.12)† | |
| B2B | −0.07 | −0.06 | 0.01 |
| (0.24) | (0.23) | (0.21) | |
| B2C | 0.13 | 0.10 | −0.06 |
| (0.25) | (0.25) | (0.23) | |
| Public | 0.01 | 0.04 | −0.14 |
| (0.23) | (0.22) | (0.20) | |
| Competitive intensity | −0.11 | −0.12 | 0.11 |
| (0.09) | (0.08) | (0.08) | |
| Environmental dynamism | 0.11 | 0.14 | 0.13 |
| (0.08) | (0.08)† | (0.07) | |
| TMT size | 0.04 | 0.02 | 0.27 |
| (0.25) | (0.24) | (0.22)** | |
| Predictors | |||
| Dedicated MPTMT | 0.26 | 0.28 | |
| (0.24)** | (0.23)** | ||
| Marketing and sales MPTMT | 0.47 | 0.48 | |
| (0.26)*** | (0.25)*** | ||
| Marketing and other operations MPTMT | 0.37 | 0.38 | |
| (0.26)*** | (0.25)*** | ||
| TMT heterogeneity | 0.32 | 0.32 | |
| (0.08)*** | (0.08)*** | ||
| Dedicated MPTMT × TMT Heterogeneity | −0.24 | ||
| (0.20)** | |||
| Marketing and Sales MPTMT × TMT Heterogeneity | −0.15 | ||
| (0.22)† | |||
| Marketing and Other Operations MPTMT × TMT Heterogeneity | −0.14 (0.20) | ||
| Cross-functional integration | 0.27 | ||
| (0.07)*** | |||
| Outcome variables | |||
|---|---|---|---|
| Cross-functional integration in NPD | Cross-functional integration in NPD | New product performance | |
| Firm age | −0.13 | −0.12 | 0.01 |
| (0.29)† | (0.29) | (0.26) | |
| Firm size | 0.18 | 0.17 | −0.18 |
| (0.13)† | (0.13)† | (0.12)† | |
| B2B | −0.07 | −0.06 | 0.01 |
| (0.24) | (0.23) | (0.21) | |
| B2C | 0.13 | 0.10 | −0.06 |
| (0.25) | (0.25) | (0.23) | |
| Public | 0.01 | 0.04 | −0.14 |
| (0.23) | (0.22) | (0.20) | |
| Competitive intensity | −0.11 | −0.12 | 0.11 |
| (0.09) | (0.08) | (0.08) | |
| Environmental dynamism | 0.11 | 0.14 | 0.13 |
| (0.08) | (0.08)† | (0.07) | |
| TMT size | 0.04 | 0.02 | 0.27 |
| (0.25) | (0.24) | (0.22)** | |
| Dedicated MPTMT | 0.26 | 0.28 | |
| (0.24)** | (0.23)** | ||
| Marketing and sales MPTMT | 0.47 | 0.48 | |
| (0.26)*** | (0.25)*** | ||
| Marketing and other operations MPTMT | 0.37 | 0.38 | |
| (0.26)*** | (0.25)*** | ||
| TMT heterogeneity | 0.32 | 0.32 | |
| (0.08)*** | (0.08)*** | ||
| Dedicated MPTMT × TMT Heterogeneity | −0.24 | ||
| (0.20)** | |||
| Marketing and Sales MPTMT × TMT Heterogeneity | −0.15 | ||
| (0.22)† | |||
| Marketing and Other Operations MPTMT × TMT Heterogeneity | −0.14 (0.20) | ||
| Cross-functional integration | 0.27 | ||
| (0.07)*** | |||
Note(s): †p < 0.10, *p < 0.05; **p < 0.01; ***p < 0.001; standardized estimates are reported; standard errors in parentheses; all significance tests are two-tailed. No MPTMP is the baseline for assessing the impact of the three structures of MPTMT on cross-functional integration
Source(s): Authors' own creation