Measurement items
| Item | Statement |
|---|---|
| Attractiveness (AT) (Wiedmann and von Mettenheim, 2021) | |
| AT1 | Unattractive – attractive |
| AT2 | Not classy – classy |
| AT3 | Ugly – beautiful |
| AT4 | Plain – elegant |
| AT5 | Not sexy – sexy |
Expertise (EX) (Wiedmann and von Mettenheim, 2021) | |
| EX1 | Not an expert – expert |
| EX2 | Inexperienced – experienced |
| EX3 | Unknowledgeable – knowledgeable |
| EX4 | Unqualified – qualified |
| EX5 | Unskilled – skilled |
| Disposition to trust (DI) (McKnight et al., 2002) | |
| DI1 | In general, people are genuinely concerned about the well-being of others |
| DI2 | I usually trust people until they give me a reason not to trust them |
| DI3 | Most people are honest in their dealings with others |
| DI4 | In general, most people keep their promises |
| Institution-based trust (IN) (McKnight et al., 2002) | |
| IN1 | I have a good feeling when I’m on the internet |
| IN2 | I have the feeling that most influencers act in the best interests of their followers |
| IN3 | Most influencers are interested in the well-being of their followers, not just their own well-being |
| IN4 | In general, most influencers are competent in dealing with their followers |
| IN5 | I have the feeling that most influencers are good at what they do |
| Trusting beliefs (TB) (McKnight et al., 2002) | |
| TB1 | The influencer is interested in my well-being, not just her own |
| TB2 | I would describe the influencer as honest |
| TB3 | The influencer’s posts are sincere and genuine |
| TB4 | The influencer is knowledgeable and effective in providing product information |
| TB5 | In general, the influencer is very knowledgeable about the products presented |
| Trusting intentions (TI) (McKnight et al., 2002) | |
| TI1 | When a question arises, I would rely on the information from the influencer |
| TI2 | I have the feeling that I could count on the influencer when it comes to an important problem |
| TI3 | I would feel safe using the information from the influencer |
| Attitude toward influencer (IAT) (De Veirman et al., 2017) | |
| IAT1 | Bad – good |
| IAT2 | Unfavorable – favorable |
| IAT3 | Dislikable – likable |
| IAT4 | Unpleasant – pleasant |
| IAT5 | Unsympathetic – sympathetic |
| Item | Statement |
|---|---|
| AT1 | Unattractive – attractive |
| AT2 | Not classy – classy |
| AT3 | Ugly – beautiful |
| AT4 | Plain – elegant |
| AT5 | Not sexy – sexy |
| EX1 | Not an expert – expert |
| EX2 | Inexperienced – experienced |
| EX3 | Unknowledgeable – knowledgeable |
| EX4 | Unqualified – qualified |
| EX5 | Unskilled – skilled |
| DI1 | In general, people are genuinely concerned about the well-being of others |
| DI2 | I usually trust people until they give me a reason not to trust them |
| DI3 | Most people are honest in their dealings with others |
| DI4 | In general, most people keep their promises |
| IN1 | I have a good feeling when I’m on the internet |
| IN2 | I have the feeling that most influencers act in the best interests of their followers |
| IN3 | Most influencers are interested in the well-being of their followers, not just their own well-being |
| IN4 | In general, most influencers are competent in dealing with their followers |
| IN5 | I have the feeling that most influencers are good at what they do |
| The influencer is interested in my well-being, not just her own | |
| TB2 | I would describe the influencer as honest |
| TB3 | The influencer’s posts are sincere and genuine |
| TB4 | The influencer is knowledgeable and effective in providing product information |
| TB5 | In general, the influencer is very knowledgeable about the products presented |
| TI1 | When a question arises, I would rely on the information from the influencer |
| TI2 | I have the feeling that I could count on the influencer when it comes to an important problem |
| TI3 | I would feel safe using the information from the influencer |
| IAT1 | Bad – good |
| IAT2 | Unfavorable – favorable |
| IAT3 | Dislikable – likable |
| IAT4 | Unpleasant – pleasant |
| IAT5 | Unsympathetic – sympathetic |
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