To raise brand awareness

To communicate the brand values

To make the brand distinctive

To propose interesting content for different customers

To communicate the brand values

To show the products/services’ characteristics

To motivate the purchase of the product/service

To raise brand awareness by creating storytelling about the brand

To create engaging content for various stakeholders

To raise brand awareness

To create engaging content for various stakeholders

To keep the target updated and be remembered

To reach new generations with friendly contents

To align the corporate tone of voice with that of the platform (and its users)

To demonstrate how to use the product/service

To establish a direct and fast communication with customers

To offer customer care and establish one-to-one communication with customers in real time

To provide answers and resolve problems without redirecting customers to other touchpoints