Table 2.

Descriptive statistics and bivariate correlation matrix

Response
efficacy
ThreatHabitRole
values
FearNeutralizationIntentionReactanceSubjective
norms
Descriptive statistics         
Theoretical range1–71–71–71–71–71–71–71–71–7
Minimum1.66666713.3753.1428571.3333331113.75
Maximum777776777
Mean4.970374.1138895.3755.9746035.2777781.9592595.7111112.96.627778
Standard deviation1.3889561.5754260.90837241.0340631.6131871.1381781.6574281.5124950.6727485
Skewness−0.3829150.0735163−0.2386608−1.043215−0.83118491.346334−1.3721780.5499817−2.532818
Kurtosis2.231572.1945752.3199063.207472.6194364.348263.8010082.3899179.454522
Pairwise correlations         
Response efficacy0.697497634        
Threat0.6939*0.800262771       
Habit0.4223*0.3825*0.705703443      
Role values0.3698*0.5201*0.3565*0.734679657     
Fear0.5631*0.6532*0.3463*0.6653*0.853862064    
Neutralization−0.2922*−0.3969*−0.2853*−0.6960*−0.4650*0.825879513   
Intention0.3826*0.5151*0.4282*0.8184*0.6782*−0.5989*0.963944647  
Reactance−0.5167*−0.6135*−0.2888*−0.6939*−0.6731*0.4882*−0.6391*0.885015377 
Subjective norms0.4410*0.3260*0.2792*0.5712*0.5424*−0.3918*0.4781*−0.3973*0.822468883

Notes:

Italic diagonals are the square roots of the AVEs for each construct. Significance level was p < 0.05

Source: Author’s own creation

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