Table 3.

Standardized path coefficients of hypothesized relationships

Description of paths and expected signsStd. path coef.p-valueAccept/reject
H1: Habit → Intention (+)0.14340530.027Accepted
H2: Role Value → Intention (+)0.70419740.000Accepted
H3a: Fear → Intention (+)0.24919270.006Accepted
H3b: Fear → Reactance (−)−0.59431090.000Accepted
H3c: Fear → Reactance (+)−0.59431090.000Rejected
H4: Neutralization → Reactance (+)0.23346710.010Accepted
H5: Threat → Fear (+)0.65315140.000Accepted
H6: Response Efficacy → Threat (+)0.69390130.000Accepted
H7: Subjective Norms → Intention (+)−0.05900270.444Rejected

Notes:

Significance level was p < 0.05. Model fit indices: comparative fit index (CFI) = 0.813; root square error of approximation (RMSEA) = 0.203 with a 90% confidence interval between 0.16 and 0.249, and standardized root mean square residual (SRMR) = 0.170

Source: Author’s own creation

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