Table 2. Inclusive city branding... | Emerald Publishing

Table 2.

Inclusive city branding practices and identities

Main category	Sub-category	Definition and example items
Practices	Media-generated image	Use media and visual elements to present and create images, such as logo, symbol, mascot and promotional video
	Narrative and storytelling	Present or create images through narrative, such as turning historical events into stories, mayor’s speeches, real-life storytelling, etc.
	Eye-catching event	Present or create images by organizing iconic events and culture activities, such as the Olympic Games, World Expo, etc.
	Iconic architecture	Communicate or create an image through iconic buildings, such as museums, and landmarks
	Flagship project	Urban renewal and development projects, space and community planning that differentiates it from stand-alone facilities, such as public spaces, streets and waterfront promenades
	Long-term policy	Specific regional visions, strategies, master plans, etc. that adapted to the city’s sustainable development goals
Identities	Everyone	Everyone, Each one, All, All citizen
	Age	Elderly people, Children
	Disability	Physical or mental disability
	Religion and ideology	Person of religious belief and/or ideology
	Race and ethnicity	People of color and/or minorities
	Gender and sexuality	Women, sexual and gender minorities
	Income and wealth	The poor, low-income workers, etc.
	Location	Indigenous peoples and residents in underprivileged urban areas

Main category	Sub-category	Definition and example items
Practices	Media-generated image	Use media and visual elements to present and create images, such as logo, symbol, mascot and promotional video
	Narrative and storytelling	Present or create images through narrative, such as turning historical events into stories, mayor’s speeches, real-life storytelling, etc.
	Eye-catching event	Present or create images by organizing iconic events and culture activities, such as the Olympic Games, World Expo, etc.
	Iconic architecture	Communicate or create an image through iconic buildings, such as museums, and landmarks
	Flagship project	Urban renewal and development projects, space and community planning that differentiates it from stand-alone facilities, such as public spaces, streets and waterfront promenades
	Long-term policy	Specific regional visions, strategies, master plans, etc. that adapted to the city’s sustainable development goals
Identities	Everyone	Everyone, Each one, All, All citizen
	Age	Elderly people, Children
	Disability	Physical or mental disability
	Religion and ideology	Person of religious belief and/or ideology
	Race and ethnicity	People of color and/or minorities
	Gender and sexuality	Women, sexual and gender minorities
	Income and wealth	The poor, low-income workers, etc.
	Location	Indigenous peoples and residents in underprivileged urban areas

Source: Authors’ own creation