Table 1.

The cognitive dimension of RTDI

Attributes (themes)Variables (codes)Frequency
Culture (Total mentions = 1,001)On-site rituals268
History210
Grandeur145
Design58
Prayer71
Worship48
Tawaf46
Architecture36
Shifted direction of Qibla34
Center of earth31
House of God30
Gazing/looking at Kaaba17
Sunnah7
General infrastructure (529)Cleanliness and maintenance229
Commercial infrastructure92
Public transport facilities66
Signage53
Special arrangements for women47
Safety42
Social environment (433)Other tourists181
Local staff167
Diversity53
Locals32
Tourist infrastructure (336)Ease of access to destinations133
Facilities management69
Accommodation71
Souvenir shopping47
Facilities for pilgrims16
Nature (66)Availability of Zam-Zam or holy water38
Weather28
Economic factors (61)Cost61
  Total 1,425

Notes:

Darker-shaded cells indicate Muslim-specific attributes, lighter-shaded cells indicate attributes related to RT only, unshaded cells can be related to any tourist experience

Source: Authors’ own work

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