Table II Results from the bootstrapping... | Emerald Publishing

Table II

Results from the bootstrapping resampling procedure with (and without) unsupervised ANN measurements

Hypotheses	Paths	Path coefficients (original)	Path coefficients (boot-strapping)	Std. error	p-value	Benjamini–Hochberg alpha correction	Results
H1a	Convenience → Value co-creation opportunities	0.368 (0.374)	0.367 (0.375)	0.038 (0.040)	0.000 (0.000)	0.050	Accepted
H1b	Personalisation → Value co-creation opportunities	0.493 (0.490)	0.493 (0.491)	0.037 (0.040)	0.000 (0.000)	0.025	Accepted
H2	Value co-creation opportunities → Engagement	0.792 (0.789)	0.792 (0.788)	0.017 (0.020)	0.000 (0.000)	0.013	Accepted
H3a	Engagement → Customer lifetime value	0.756 (0.760)	0.757 (0.759)	0.023 (0.023)	0.000 (0.000)	0.010	Accepted
H3b	Engagement → Customer referral value	0.705 (0.705)	0.706 (0.705)	0.024 (0.023)	0.000 (0.000)	0.008	Accepted
H3c	Engagement → Customer influencer value	0.795 (0.797)	0.796 (0.796)	0.019 (0.019)	0.000 (0.000)	0.007	Accepted
H3d	Engagement → Customer knowledge value	0.766 (0.768)	0.766 (0.767)	0.020 (0.021)	0.000 (0.000)	0.006	Accepted

Hypotheses	Paths	Path coefficients (original)	Path coefficients (boot-strapping)	Std. error	p-value	Benjamini–Hochberg alpha correction	Results
H1a	Convenience → Value co-creation opportunities	0.368 (0.374)	0.367 (0.375)	0.038 (0.040)	0.000 (0.000)	0.050	Accepted
H1b	Personalisation → Value co-creation opportunities	0.493 (0.490)	0.493 (0.491)	0.037 (0.040)	0.000 (0.000)	0.025	Accepted
H2	Value co-creation opportunities → Engagement	0.792 (0.789)	0.792 (0.788)	0.017 (0.020)	0.000 (0.000)	0.013	Accepted
H3a	Engagement → Customer lifetime value	0.756 (0.760)	0.757 (0.759)	0.023 (0.023)	0.000 (0.000)	0.010	Accepted
H3b	Engagement → Customer referral value	0.705 (0.705)	0.706 (0.705)	0.024 (0.023)	0.000 (0.000)	0.008	Accepted
H3c	Engagement → Customer influencer value	0.795 (0.797)	0.796 (0.796)	0.019 (0.019)	0.000 (0.000)	0.007	Accepted
H3d	Engagement → Customer knowledge value	0.766 (0.768)	0.766 (0.767)	0.020 (0.021)	0.000 (0.000)	0.006	Accepted