Neural networks' prediction accuracy and sensitivity analyses with (and without) unsupervised measures
| CLV | CRV | CIV | CKV | |||||
|---|---|---|---|---|---|---|---|---|
| No. | RMSE train | RMSE test | RMSE train | RMSE test | RMSE train | RMSE test | RMSE train | RMSE test |
| 1 | 0.126 (0.119) | 0.112 (0.110) | 0.189 (0.182) | 0.184 (0.213) | 0.144 (0.141) | 0.167 (0.151) | 0.142 (0.135) | 0.149 (0.155) |
| 2 | 0.125 (0.123) | 0.122 (0.108) | 0.189 (0.182) | 0.189 (0.218) | 0.145 (0.147) | 0.164 (0.116) | 0.138 (0.138) | 0.161 (0.125) |
| 3 | 0.124 (0.116) | 0.135 (0.140) | 0.185 (0.186) | 0.210 (0.190) | 0.147 (0.140) | 0.154 (0.164) | 0.139 (0.134) | 0.139 (0.162) |
| 4 | 0.128 (0.118) | 0.115 (0.138) | 0.185 (0.189) | 0.194 (0.171) | 0.148 (0.145) | 0.132 (0.131) | 0.139 (0.136) | 0.150 (0.144) |
| 5 | 0.122 (0.118) | 0.133 (0.135) | 0.183 (0.191) | 0.226 (0.194) | 0.150 (0.141) | 0.140 (0.168) | 0.135 (0.136) | 0.149 (0.151) |
| 6 | 0.122 (0.124) | 0.135 (0.106) | 0.189 (0.188) | 0.206 (0.162) | 0.149 (0.143) | 0.138 (0.146) | 0.139 (0.138) | 0.144 (0.148) |
| 7 | 0.122 (0.117) | 0.146 (0.112) | 0.186 (0.184) | 0.225 (0.197) | 0.147 (0.143) | 0.157 (0.134) | 0.143 (0.137) | 0.109 (0.128) |
| 8 | 0.127 (0.118) | 0.133 (0.125) | 0.188 (0.182) | 0.195 (0.233) | 0.141 (0.142) | 0.189 (0.171) | 0.139 (0.138) | 0.157 (0.117) |
| 9 | 0.123 (0.122) | 0.123 (0.115) | 0.187 (0.185) | 0.204 (0.193) | 0.148 (0.145) | 0.143 (0.131) | 0.139 (0.135) | 0.152 (0.158) |
| 10 | 0.126 (0.114) | 0.127 (0.155) | 0.186 (0.182) | 0.206 (0.204) | 0.145 (0.144) | 0.173 (0.159) | 0.140 (0.138) | 0.143 (0.140) |
| Mean | 0.124 (0.119) | 0.128 (0.124) | 0.187 (0.185) | 0.204 (0.197) | 0.146 (0.143) | 0.156 (0.147) | 0.139 (0.137) | 0.145 (0.143) |
| AI | NI | AI | NI | AI | NI | AI | NI | |
| C | 0.239 (0.204) | 61.132 (50.377) | 0.247 (0.152) | 67.484 (42.170) | 0.191 (0.129) | 56.081 (39.056) | 0.123 (0.196) | 27.522 (58.591) |
| P | 0.215 (0.243) | 55.029 (60.119) | 0.189 (0.16) | 51.683 (44.488) | 0.158 (0.246) | 46.608 (74.664) | 0.171 (0.154) | 38.234 (45.977) |
| Value co-creation opportunities | 0.157 (0.149) | 40.129 (36.759) | 0.198 (0.329) | 54.211 (91.359) | 0.311 (0.296) | 91.599 (89.795) | 0.258 (0.314) | 57.510 (93.733) |
| Engagement | 0.390 (0.404) | 100.000 (100.000) | 0.366 (0.360) | 100.000 (100.000) | 0.340 (0.329) | 100.000 (100.000) | 0.448 (0.335) | 100.000 (100.000) |
| CLV | CRV | CIV | CKV | |||||
|---|---|---|---|---|---|---|---|---|
| No. | RMSE train | RMSE test | RMSE train | RMSE test | RMSE train | RMSE test | RMSE train | RMSE test |
| 1 | 0.126 (0.119) | 0.112 (0.110) | 0.189 (0.182) | 0.184 (0.213) | 0.144 (0.141) | 0.167 (0.151) | 0.142 (0.135) | 0.149 (0.155) |
| 2 | 0.125 (0.123) | 0.122 (0.108) | 0.189 (0.182) | 0.189 (0.218) | 0.145 (0.147) | 0.164 (0.116) | 0.138 (0.138) | 0.161 (0.125) |
| 3 | 0.124 (0.116) | 0.135 (0.140) | 0.185 (0.186) | 0.210 (0.190) | 0.147 (0.140) | 0.154 (0.164) | 0.139 (0.134) | 0.139 (0.162) |
| 4 | 0.128 (0.118) | 0.115 (0.138) | 0.185 (0.189) | 0.194 (0.171) | 0.148 (0.145) | 0.132 (0.131) | 0.139 (0.136) | 0.150 (0.144) |
| 5 | 0.122 (0.118) | 0.133 (0.135) | 0.183 (0.191) | 0.226 (0.194) | 0.150 (0.141) | 0.140 (0.168) | 0.135 (0.136) | 0.149 (0.151) |
| 6 | 0.122 (0.124) | 0.135 (0.106) | 0.189 (0.188) | 0.206 (0.162) | 0.149 (0.143) | 0.138 (0.146) | 0.139 (0.138) | 0.144 (0.148) |
| 7 | 0.122 (0.117) | 0.146 (0.112) | 0.186 (0.184) | 0.225 (0.197) | 0.147 (0.143) | 0.157 (0.134) | 0.143 (0.137) | 0.109 (0.128) |
| 8 | 0.127 (0.118) | 0.133 (0.125) | 0.188 (0.182) | 0.195 (0.233) | 0.141 (0.142) | 0.189 (0.171) | 0.139 (0.138) | 0.157 (0.117) |
| 9 | 0.123 (0.122) | 0.123 (0.115) | 0.187 (0.185) | 0.204 (0.193) | 0.148 (0.145) | 0.143 (0.131) | 0.139 (0.135) | 0.152 (0.158) |
| 10 | 0.126 (0.114) | 0.127 (0.155) | 0.186 (0.182) | 0.206 (0.204) | 0.145 (0.144) | 0.173 (0.159) | 0.140 (0.138) | 0.143 (0.140) |
| Mean | 0.124 (0.119) | 0.128 (0.124) | 0.187 (0.185) | 0.204 (0.197) | 0.146 (0.143) | 0.156 (0.147) | 0.139 (0.137) | 0.145 (0.143) |
| AI | NI | AI | NI | AI | NI | AI | NI | |
| C | 0.239 (0.204) | 61.132 (50.377) | 0.247 (0.152) | 67.484 (42.170) | 0.191 (0.129) | 56.081 (39.056) | 0.123 (0.196) | 27.522 (58.591) |
| P | 0.215 (0.243) | 55.029 (60.119) | 0.189 (0.16) | 51.683 (44.488) | 0.158 (0.246) | 46.608 (74.664) | 0.171 (0.154) | 38.234 (45.977) |
| Value co-creation opportunities | 0.157 (0.149) | 40.129 (36.759) | 0.198 (0.329) | 54.211 (91.359) | 0.311 (0.296) | 91.599 (89.795) | 0.258 (0.314) | 57.510 (93.733) |
| Engagement | 0.390 (0.404) | 100.000 (100.000) | 0.366 (0.360) | 100.000 (100.000) | 0.340 (0.329) | 100.000 (100.000) | 0.448 (0.335) | 100.000 (100.000) |
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