Table 3 Guidelines for measuring and... | Emerald Publishing

Table 3

Guidelines for measuring and monetarizing the direct and indirect costs and benefits of SE^#

Costs	Direct	1. Staff costs Internal and external staff cost (average monthly salary * number of working days), Cost of staff training (cost of paper material/creation of website for training of participants + cost of meetings + cost of refreshments + equipment cost + travel cost for participants), Recruitment (number of human relations consultants * salary), Travel costs (round trip cost * number of people * number of meetings), Staff overnight accommodation costs (average cost of one night per person * number of nights * number of people), Cost of meals during travel (cost of meal * number of meals * number of participants) 2. Event costs Events in person (cost of renting the venue + cost of equipment + cost of refreshments + overheads), Online events (domain name registration + hosting fees + website construction cost), Concertation table (remuneration for each member * number of staff), City juries (number of jury members * cost of time for volunteers), Technical round table (number of team members * monthly salary + refreshments cost + table coordinator cost + equipment cost) 3. Communications costs Costs of advertising + invitations + designing and printing posters + creating a website + sending newsletters + interviews and surveys (cost of investigation staff) 4. Participant costs Periodic sending of brochures to inform citizens of activities and decisions
Costs	Indirect	1. Financial risks Cost of internal staff related to events and communication for another 2 months 2. Performance risks Calculation of monetary time saved (wages * number of days saved) for discovery of unexpected risks in initial stages of the project 3. Reputational and opportunity risks Calculation of positive and negative opinions regarding the project through, for example, newspaper articles
Benefits	Direct	1. New resources created/accessed Number of volunteers * number of working hours/weeks * salary, Cost of any market research (remuneration of the PR * number of working hours necessary to improve relations between participants), Increased awareness of public services (average daily wages * number of working days of a person in charge of public relations) 2. Improvement to uptake of services Measurement of satisfaction level of stakeholders and citizens. Comparison of health risks, level of crime, time spent on complaints with statistical levels and crime data recorded by the police Impacts of crime: number of murders * value of human life in the event of death; number of serious injuries * value of human life in case of serious injuries 3. Improvement to quality of services Costs related to monitoring (10% of the total SE); Costs of legal battles; Cost of marketing campaign (9% of the total cost of SE); Costs spent on security
Benefits	Indirect	Listening to participants (duration of conversation with a broker * monetary value of the conversation)

Costs	Direct	1. Staff costs Internal and external staff cost (average monthly salary * number of working days), Cost of staff training (cost of paper material/creation of website for training of participants + cost of meetings + cost of refreshments + equipment cost + travel cost for participants), Recruitment (number of human relations consultants * salary), Travel costs (round trip cost * number of people * number of meetings), Staff overnight accommodation costs (average cost of one night per person * number of nights * number of people), Cost of meals during travel (cost of meal * number of meals * number of participants)2. Event costs Events in person (cost of renting the venue + cost of equipment + cost of refreshments + overheads), Online events (domain name registration + hosting fees + website construction cost), Concertation table (remuneration for each member * number of staff), City juries (number of jury members * cost of time for volunteers), Technical round table (number of team members * monthly salary + refreshments cost + table coordinator cost + equipment cost)3. Communications costs Costs of advertising + invitations + designing and printing posters + creating a website + sending newsletters + interviews and surveys (cost of investigation staff)4. Participant costs Periodic sending of brochures to inform citizens of activities and decisions
Costs	Indirect	1. Financial risks Cost of internal staff related to events and communication for another 2 months2. Performance risks Calculation of monetary time saved (wages * number of days saved) for discovery of unexpected risks in initial stages of the project3. Reputational and opportunity risks Calculation of positive and negative opinions regarding the project through, for example, newspaper articles
Benefits	Direct	1. New resources created/accessed Number of volunteers * number of working hours/weeks * salary, Cost of any market research (remuneration of the PR * number of working hours necessary to improve relations between participants), Increased awareness of public services (average daily wages * number of working days of a person in charge of public relations)2. Improvement to uptake of services Measurement of satisfaction level of stakeholders and citizens. Comparison of health risks, level of crime, time spent on complaints with statistical levels and crime data recorded by the policeImpacts of crime: number of murders * value of human life in the event of death; number of serious injuries * value of human life in case of serious injuries3. Improvement to quality of services Costs related to monitoring (10% of the total SE); Costs of legal battles; Cost of marketing campaign (9% of the total cost of SE); Costs spent on security
Benefits	Indirect	Listening to participants (duration of conversation with a broker * monetary value of the conversation)

Note(s): ^#All costs in €; based on INVOLVE (2005), Pagliara and Di Ruocco (2018), *multiplied by