Scale refinement results
| Measurement scales | Indicator loadings | VIF |
|---|---|---|
| Intrusiveness concerns (INC) | ||
| Adapted from Lin and Kim (2016) a = 0.887; CR = 0.901; AVE = 0.693 | ||
| I think the interface of AI assistance tools on social commerce platforms should be ____ | ||
| Intrusive | 0.836 | 2.327 |
| Irritating | 0.865 | 2.467 |
| Interfering | 0.833 | 2.318 |
| Privacy concerns (PVC) | ||
| Adapted from Morimoto and Macias (2009) a = 0.871; CR = 0.903; AVE = 0.750 | ||
| While using AI tools on social commerce platforms, I am anxious that others may identify my activities and data | 0.801 | 1.973 |
| I am concerned that companies may be aware of my online shopping activities | 0.762 | 1.838 |
| I am afraid my friends will discover that I enjoy shopping on social commerce platforms | 0.802 | 1.985 |
| Perceived usefulness (PUF) | ||
| Adapted from Lin and Kim (2016) a = 0.901; CR = 0.918; AVE = 0.743 | ||
| I frequently find product- or service-related information through AI-assistance tools on social commerce platforms | 0.795 | 1.822 |
| Using AI-assistance tools on social commerce platforms would make my life easier before shopping | 0.742 | 1.486 |
| Using AI-assistance tools on social commerce platforms would make them more productive | 0.754 | 1.512 |
| The availability of AI-assistance tools on the social commerce network would enhance my shopping abilities | 0.780 | 1.768 |
| Behavioural intention (BIN) | ||
| Adapted from Alalwan (2018) a = 0.907; CR = 0.913; AVE = 0.736 | ||
| I expect to see AI-assistance tools on social commerce platforms in the future | 0.774 | 1.673 |
| I will recommend social commerce platforms equipped with AI-assistance tools | 0.819 | 1.984 |
| I need to use AI-powered social commerce platforms in the future | 0.773 | 1.808 |
| I intend to purchase products offered on AI-powered social commerce platforms | 0.825 | 2.006 |
| Measurement scales | Indicator loadings | VIF |
|---|---|---|
| I think the interface of AI assistance tools on social commerce platforms should be ____ | ||
| Intrusive | 0.836 | 2.327 |
| Irritating | 0.865 | 2.467 |
| Interfering | 0.833 | 2.318 |
| While using AI tools on social commerce platforms, I am anxious that others may identify my activities and data | 0.801 | 1.973 |
| I am concerned that companies may be aware of my online shopping activities | 0.762 | 1.838 |
| I am afraid my friends will discover that I enjoy shopping on social commerce platforms | 0.802 | 1.985 |
| I frequently find product- or service-related information through AI-assistance tools on social commerce platforms | 0.795 | 1.822 |
| Using AI-assistance tools on social commerce platforms would make my life easier before shopping | 0.742 | 1.486 |
| Using AI-assistance tools on social commerce platforms would make them more productive | 0.754 | 1.512 |
| The availability of AI-assistance tools on the social commerce network would enhance my shopping abilities | 0.780 | 1.768 |
| I expect to see AI-assistance tools on social commerce platforms in the future | 0.774 | 1.673 |
| I will recommend social commerce platforms equipped with AI-assistance tools | 0.819 | 1.984 |
| I need to use AI-powered social commerce platforms in the future | 0.773 | 1.808 |
| I intend to purchase products offered on AI-powered social commerce platforms | 0.825 | 2.006 |
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