Path estimates’ findings
| H | Paths | β | t-value | p-value | R2/Q2 | Supported? |
|---|---|---|---|---|---|---|
| Direct effects | ||||||
| H1 | Perceived usefulness → Behavioural intention | 0.376** | 9.209 | 0.001 | 0.406/0.375 | Yes |
| H2a | Intrusiveness concerns → Perceived usefulness | −0.025 | 0.679 | 0.782 | 0.539/0.446 | No |
| H3a | Privacy concerns → perceived usefulness | −0.284** | 7.294 | 0.001 | Yes | |
| Indirect effects | ||||||
| H2b | Intrusiveness concerns → Perceived usefulness → Behavioural intention | −0.009 | 0.303 | 0.078 | No | |
| H3b | Privacy concerns → perceived usefulness → behavioural intention | −0.107** | 3.445 | 0.007 | Yes | |
| Control variables | ||||||
| Gender → Behavioural intention | 0.172* | 2.310 | 0.021 | Yes | ||
| Social commerce experience → Behavioural intention | −0.204* | 3.025 | 0.018 | Yes | ||
| Model fit | SRMR | 0.048 | Chi2 | 2563.156 | ||
| H | Paths | Supported? | ||||
|---|---|---|---|---|---|---|
| Perceived usefulness → Behavioural intention | 0.376** | 9.209 | 0.001 | 0.406/0.375 | Yes | |
| Intrusiveness concerns → Perceived usefulness | −0.025 | 0.679 | 0.782 | 0.539/0.446 | No | |
| Privacy concerns → perceived usefulness | −0.284** | 7.294 | 0.001 | Yes | ||
| Intrusiveness concerns → Perceived usefulness → Behavioural intention | −0.009 | 0.303 | 0.078 | No | ||
| Privacy concerns → perceived usefulness → behavioural intention | −0.107** | 3.445 | 0.007 | Yes | ||
| Gender → Behavioural intention | 0.172* | 2.310 | 0.021 | Yes | ||
| Social commerce experience → Behavioural intention | −0.204* | 3.025 | 0.018 | Yes | ||
| Model fit | SRMR | 0.048 | 2563.156 | |||
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