Table 4.

Path estimates’ findings

HPathsβt-valuep-valueR2/Q2Supported?
Direct effects
H1Perceived usefulness → Behavioural intention0.376**9.2090.0010.406/0.375Yes
H2aIntrusiveness concerns → Perceived usefulness−0.0250.6790.7820.539/0.446No
H3aPrivacy concerns → perceived usefulness−0.284**7.2940.001 Yes
Indirect effects
H2bIntrusiveness concerns → Perceived usefulness → Behavioural intention−0.0090.3030.078 No
H3bPrivacy concerns → perceived usefulness → behavioural intention−0.107**3.4450.007 Yes
Control variables
 Gender → Behavioural intention0.172*2.3100.021 Yes
 Social commerce experience → Behavioural intention−0.204*3.0250.018 Yes
Model fitSRMR0.048Chi22563.156 

or Create an Account

Close subscription notice
Close access options