Summary of conclusions and implications
| Conclusions | Theoretical and managerial implications |
|---|---|
| Social commerce platforms have facilitated direct user interaction and provided businesses with honest consumers’ feedback | – Enhance consumers’ buying experiences by introducing technical advancements and expanding social media alternatives for retailers’ offerings |
| Users’ favorable opinions of social commerce platforms can be shaped by the perceived usefulness of these AI-powered platforms and the advantages they offer | – Integrating chatbots and AI-powered customer service can significantly improve customer interactions by responding quickly to inquiries and making product recommendations |
| If e-business can provide comfort, users will appreciate it, and their intentions to adopt it will be strengthened | – Managers must provide their services on electronic platforms in a way that covers all customer inquiries and reflects the benefits of the products provided |
| Female users in Arab countries tend to value privacy and are reluctant to divulge personal information | – It should advance the understanding of how privacy cues and fear of intrusion impact purchase intentions through secure, technology-mediated channels – It is critical to provide customers with secure and user-friendly payment options. Investing in strong cybersecurity measures is critical to protecting customer data |
| Conclusions | Theoretical and managerial implications |
|---|---|
| Social commerce platforms have facilitated direct user interaction and provided businesses with honest consumers’ feedback | – Enhance consumers’ buying experiences by introducing technical advancements and expanding social media alternatives for retailers’ offerings |
| Users’ favorable opinions of social commerce platforms can be shaped by the perceived usefulness of these AI-powered platforms and the advantages they offer | – Integrating chatbots and AI-powered customer service can significantly improve customer interactions by responding quickly to inquiries and making product recommendations |
| If e-business can provide comfort, users will appreciate it, and their intentions to adopt it will be strengthened | – Managers must provide their services on electronic platforms in a way that covers all customer inquiries and reflects the benefits of the products provided |
| Female users in Arab countries tend to value privacy and are reluctant to divulge personal information | – It should advance the understanding of how privacy cues and fear of intrusion impact purchase intentions through secure, technology-mediated channels |
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