Constructs measurement
| Constructs | Outer loadings |
|---|---|
| AWOMM1 ← WOM | 0.843 |
| AWOMM2 ←WOM | 0.847 |
| AWOMM3 ← WOM | 0.798 |
| AWOMM4 ← WOM | 0.871 |
| AWOMM5 ←WOM | 0.853 |
| HOMO1 ← HOMO | 0.918 |
| HOMO2 ← HOMO | 0.959 |
| HOMO3 ← HOMO | 0.944 |
| IS1 ← SOCIAL | 0.747 |
| IS2 ← SOCIAL | 0.862 |
| IS3 ← SOCIAL | 0.886 |
| IS4 ← SOCIAL | 0.813 |
| IS5 ← SOCIAL | 0.821 |
| IS6 ← SOCIAL | 0.816 |
| IS7 ← SOCIAL | 0.828 |
| IS8 ← SOCIAL | 0.827 |
| IWOMM1 ← CONSUM | 0.843 |
| IWOMM2 ←CONSUM | 0.857 |
| IWOMM3 ← CONSUM | 0.806 |
| IWOMM4 ← CONSUM | 0.813 |
| Constructs | Outer loadings |
|---|---|
| AWOMM1 ← WOM | 0.843 |
| AWOMM2 ←WOM | 0.847 |
| AWOMM3 ← WOM | 0.798 |
| AWOMM4 ← WOM | 0.871 |
| AWOMM5 ←WOM | 0.853 |
| HOMO1 ← HOMO | 0.918 |
| HOMO2 ← HOMO | 0.959 |
| HOMO3 ← HOMO | 0.944 |
| IS1 ← SOCIAL | 0.747 |
| IS2 ← SOCIAL | 0.862 |
| IS3 ← SOCIAL | 0.886 |
| IS4 ← SOCIAL | 0.813 |
| IS5 ← SOCIAL | 0.821 |
| IS6 ← SOCIAL | 0.816 |
| IS7 ← SOCIAL | 0.828 |
| IS8 ← SOCIAL | 0.827 |
| IWOMM1 ← CONSUM | 0.843 |
| IWOMM2 ←CONSUM | 0.857 |
| IWOMM3 ← CONSUM | 0.806 |
| IWOMM4 ← CONSUM | 0.813 |
Notes: WOM = eWOM influence; HOMO = Homophily; SOCIAL = Social identity; CONSUM = Product consumption
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