Table 3. Results reliability and...

Table 3.

Results reliability and validity tests

Constructs	Cronbach's alpha	CR	AVE	HTMT ratio
Constructs	Cronbach's alpha	CR	AVE	WOM	HOMO	SOCIAL	CONSUM
WOM	0.898	0.925	0.710	0.843
HOMO	0.935	0.958	0.885	0.426	0.941
SOCIAL	0.933	0.945	0.682	0.494	0.573	0.826
CONSUM	0.849	0.898	0.689	0.787	0.460	0.477	0.830

Constructs	Cronbach's alpha	CR	AVE	HTMT ratio
Constructs	Cronbach's alpha	CR	AVE	WOM	HOMO	SOCIAL	CONSUM
WOM	0.898	0.925	0.710	0.843
HOMO	0.935	0.958	0.885	0.426	0.941
SOCIAL	0.933	0.945	0.682	0.494	0.573	0.826
CONSUM	0.849	0.898	0.689	0.787	0.460	0.477	0.830

Notes: WOM = eWOM influence; HOMO = Homophily; SOCIAL = Social identity; CONSUM = Product consumption; CR = Composite reliability; AVE = Average variance extracted

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