Results of the hypothesis testing
| Hypothesis | Relations | Collinearity assesment VIF | Path coefficient | Standard deviation (STDEV) | T statistics(|O/STDEV|) | p-values |
|---|---|---|---|---|---|---|
| H1 | HOMO → WOM | 1.489 | 0.214 | 0.051 | 4.231 | 0.000 |
| H2 | HOMO → IS | 1.000 | 0.573 | 0.035 | 16.321 | 0.000 |
| H3 | SOCIAL → WOM | 1.489 | 0.371 | 0.048 | 7.790 | 0.000 |
| H4 | WOM → CONSUM | 1.000 | 0.787 | 0.017 | 46.343 | 0.000 |
| Hypothesis | Relations | Collinearity assesment VIF | Path coefficient | Standard deviation (STDEV) | ||
|---|---|---|---|---|---|---|
| HOMO → WOM | 1.489 | 0.214 | 0.051 | 4.231 | 0.000 | |
| HOMO → IS | 1.000 | 0.573 | 0.035 | 16.321 | 0.000 | |
| SOCIAL → WOM | 1.489 | 0.371 | 0.048 | 7.790 | 0.000 | |
| WOM → CONSUM | 1.000 | 0.787 | 0.017 | 46.343 | 0.000 |
Notes: WOM = eWOM influence; HOMO = Homophily; SOCIAL = Social identity; CONSUM = Product consumption
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