Table 1. Respondents’ demographic... | Emerald Publishing

Table 1.

Respondents’ demographic profile

Demographic variables	Frequency (%)
Gender
Male	151 (30)
Female	347 (70)
Age
Less than 18 years	0 (0)
18–22 years	198 (40)
23–26 years	237 (48)
27–30 years	42 (8)
More than 30 years	21 (4)
Qualifications
Below high school	15 (3)
High school	73(15)
Graduate	248 (50)
Postgraduate	162 (32)
Monthly income (GH₵)
Less than 1,500	437 (88)
1,501–2,500	39 (8)
2,501–3,000	14 (2)
3,001–4,000	5 (1)
More than 4000	3 (1)
Marital status
Single	43 (8)
Married	455 (92)
Usage of Instagram
Everyday	450 (90)
Once a week	17 (3)
Two times a week	14 (3)
Once a month	4 (1)
Not sure	13 (3)
Time spends on Instagram
1–2 h	266 (53)
2–3 h	122 (24)
3–4 h	48 (10)
4–5 h	11 (3)
More than 5 h	51 (10)
Influencers followers
Moesha (1.6 M)	52 (10)
Hajia 4 real (1.5 M)	189 (38)
Wo Damaya (1.4 M)	112 (23)
Kwadwo Sheldon (1.2 M)	145(29)

Demographic variables	Frequency (%)
Gender
Male	151 (30)
Female	347 (70)
Age
Less than 18 years	0 (0)
18–22 years	198 (40)
23–26 years	237 (48)
27–30 years	42 (8)
More than 30 years	21 (4)
Qualifications
Below high school	15 (3)
High school	73(15)
Graduate	248 (50)
Postgraduate	162 (32)
Monthly income (GH₵)
Less than 1,500	437 (88)
1,501–2,500	39 (8)
2,501–3,000	14 (2)
3,001–4,000	5 (1)
More than 4000	3 (1)
Marital status
Single	43 (8)
Married	455 (92)
Usage of Instagram
Everyday	450 (90)
Once a week	17 (3)
Two times a week	14 (3)
Once a month	4 (1)
Not sure	13 (3)
Time spends on Instagram
1–2 h	266 (53)
2–3 h	122 (24)
3–4 h	48 (10)
4–5 h	11 (3)
More than 5 h	51 (10)
Influencers followers
Moesha (1.6 M)	52 (10)
Hajia 4 real (1.5 M)	189 (38)
Wo Damaya (1.4 M)	112 (23)
Kwadwo Sheldon (1.2 M)	145(29)

Notes: GH₵ = Ghanaian cedi; M = million; K = thousand