Table 2. Reliabilities and validities of...

Table 2.

Reliabilities and validities of the construct

Construct with items	FL (VIF)
SMIC adapted from Rich (1997) α = 0.81; CR = 0.87; AVE = 0.63
My favourite social media celebrity provides a good model for me to follow	0.79 (1.56)
My favourite social media celebrity leads by example	0.77 (1.60)
My favourite social media celebrity sets a positive example for others to follow	0.79 (1.76)
My favourite social media celebrity exhibits the kind of work ethic and behavior that I try to imitate	0.83 (1.92)
PSR adapted from Auter (1992) and Rubin, Perse, and Powell (1985) α = 0.72; CR = 0.82; AVE = 0.54
I think my favourite social media celebrity is like an old friend	0.70 (1.23)
If there were a story about my favourite social media in a newspaper or magazine, I would read it	0.74 (1.34)
My favourite social media celebrity keeps me company when he or she is live on social media	0.75 (1.50)
I would like to meet my favourite social media celebrity in person	0.75 (1.47)
e-WOM adapted from Hennig-Thurau et al. (2004) α = 0.74; CR = 0.85; AVE = 0.65
I always share my experiences with other members on social media	0.80 (1.59)
I always provide my opinions with other members on social media	0.81 (1.61)
I post links of videos/articles/pictures on social media	0.81 (1.33)
PB adapted from Zeithaml et al. (1996) α = 0.81; CR = 0.88; AVE = 0.64
The opinion of my favourite social media celebrity influences me to say positive things about products or brands to other people	0.80 (1.77)
The opinion of my favourite social media celebrity influences me to recommend products or brands to someone who seeks my advice	0.86 (2.26)
The opinion of my favourite social media celebrity influences me to encourage friends or relatives to buy certain products or brands	0.82 (2.04)
The opinion of my favourite social media celebrity influences me to continue to do business with a certain company even if it increases its prices	0.72 (1.53)
IG adapted from Salanova et al.* (2005) and* Schaufeli et al. (2002) α = 0.79; CR = 0.86; AVE = 0.62
I can continue using Instagram for a very long period of time	0.74 (1.48)
Time flies when I am using Instagram	0.82 (1.80)
Using Instagram is so absorbing that I forgot about everything else sometimes	0.78 (1.75)
I am immersed in Instagram	0.79 (1.66)

Construct with items	FL (VIF)
SMIC adapted from Rich (1997) α = 0.81; CR = 0.87; AVE = 0.63
My favourite social media celebrity provides a good model for me to follow	0.79 (1.56)
My favourite social media celebrity leads by example	0.77 (1.60)
My favourite social media celebrity sets a positive example for others to follow	0.79 (1.76)
My favourite social media celebrity exhibits the kind of work ethic and behavior that I try to imitate	0.83 (1.92)
PSR adapted from Auter (1992) and Rubin, Perse, and Powell (1985) α = 0.72; CR = 0.82; AVE = 0.54
I think my favourite social media celebrity is like an old friend	0.70 (1.23)
If there were a story about my favourite social media in a newspaper or magazine, I would read it	0.74 (1.34)
My favourite social media celebrity keeps me company when he or she is live on social media	0.75 (1.50)
I would like to meet my favourite social media celebrity in person	0.75 (1.47)
e-WOM adapted from Hennig-Thurau et al. (2004) α = 0.74; CR = 0.85; AVE = 0.65
I always share my experiences with other members on social media	0.80 (1.59)
I always provide my opinions with other members on social media	0.81 (1.61)
I post links of videos/articles/pictures on social media	0.81 (1.33)
PB adapted from Zeithaml et al. (1996) α = 0.81; CR = 0.88; AVE = 0.64
The opinion of my favourite social media celebrity influences me to say positive things about products or brands to other people	0.80 (1.77)
The opinion of my favourite social media celebrity influences me to recommend products or brands to someone who seeks my advice	0.86 (2.26)
The opinion of my favourite social media celebrity influences me to encourage friends or relatives to buy certain products or brands	0.82 (2.04)
The opinion of my favourite social media celebrity influences me to continue to do business with a certain company even if it increases its prices	0.72 (1.53)
IG adapted from Salanova et al. (2005) and Schaufeli et al. (2002) α = 0.79; CR = 0.86; AVE = 0.62
I can continue using Instagram for a very long period of time	0.74 (1.48)
Time flies when I am using Instagram	0.82 (1.80)
Using Instagram is so absorbing that I forgot about everything else sometimes	0.78 (1.75)
I am immersed in Instagram	0.79 (1.66)

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