Table 3. Discriminant validities... | Emerald Publishing

Table 3.

Discriminant validities

Constructs	e-WOM	IG	PB	PSR	SMIC
Heterotrait–monotrait ratio (HTMT)
e-WOM
IG	0.49
PB	0.60	0.44
PSR	0.84	0.45	0.60
SMIC	0.63	0.39	0.47	0.76
Fornell–Larcker method
e-WOM	0.81
IG	0.38	0.79
PB	0.47	0.36	0.81
PSR	0.64	0.35	0.47	0.74
SMIC	0.51	0.32	0.39	0.59	0.8

Constructs	e-WOM	IG	PB	PSR	SMIC
Heterotrait–monotrait ratio (HTMT)
e-WOM
IG	0.49
PB	0.60	0.44
PSR	0.84	0.45	0.60
SMIC	0.63	0.39	0.47	0.76
Fornell–Larcker method
e-WOM	0.81
IG	0.38	0.79
PB	0.47	0.36	0.81
PSR	0.64	0.35	0.47	0.74
SMIC	0.51	0.32	0.39	0.59	0.8

Note: The diagonal values of each construct are the correlation coefficients with other constructs