Path coefficient results
| Hypothesized relationship | Beta (β) | t-values | p-values | Decision | |
|---|---|---|---|---|---|
| Direct relationship | |||||
| H1a | SMIC → PSR | 0.53 | 12.82 | 0.000 | Supported |
| H1b | SMIC → E-WOM | 0.17 | 3.74 | 0.000 | Supported |
| H1c | SMIC → PB | 0.10 | 1.74 | 0.081 | Not supported |
| H2 | PSR → E-WOM | 0.48 | 11.02 | 0.000 | Supported |
| H3 | PSR → PB | 0.20 | 3.40 | 0.001 | Supported |
| H4 | E-WOM → PB | 0.23 | 3.94 | 0.000 | Supported |
| Mediator relationship | |||||
| H5 | SMIC → PSR → PB | 0.11 | 3.23 | 0.001 | Supported |
| H6a | SMIC → E-WOM → PB | 0.04 | 2.57 | 0.010 | Supported |
| H6b | PSR → E-WOM → PB | 0.11 | 3.78 | 0.000 | Supported |
| Moderator relationship | |||||
| H7a | IG × SMIC → PSR | −0.00 | 0.23 | 0.816 | Not supported |
| H7b | IG × SMIC → PB | 0.07 | 1.98 | 0.047 | Supported |
| H7c | IG × SMIC → E-WOM | −0.01 | 0.63 | 0.524 | Not supported |
| Hypothesized relationship | Beta ( | Decision | |||
|---|---|---|---|---|---|
| SMIC → PSR | 0.53 | 12.82 | 0.000 | Supported | |
| SMIC → E-WOM | 0.17 | 3.74 | 0.000 | Supported | |
| SMIC → PB | 0.10 | 1.74 | 0.081 | Not supported | |
| PSR → E-WOM | 0.48 | 11.02 | 0.000 | Supported | |
| PSR → PB | 0.20 | 3.40 | 0.001 | Supported | |
| E-WOM → PB | 0.23 | 3.94 | 0.000 | Supported | |
| SMIC → PSR → PB | 0.11 | 3.23 | 0.001 | Supported | |
| SMIC → E-WOM → PB | 0.04 | 2.57 | 0.010 | Supported | |
| PSR → E-WOM → PB | 0.11 | 3.78 | 0.000 | Supported | |
| IG × SMIC → PSR | −0.00 | 0.23 | 0.816 | Not supported | |
| IG × SMIC → PB | 0.07 | 1.98 | 0.047 | Supported | |
| IG × SMIC → E-WOM | −0.01 | 0.63 | 0.524 | Not supported | |
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