Moderation of the effect of SE attitude (X) on intentions (Y) by brand tiers (D1 and D2)
| Variable | β | S.E. | t-value | LLCI | ULCI |
|---|---|---|---|---|---|
| SE attitude (X) | 0.32*** | 0.05 | 5.844 | 0.2157 | 0.4339 |
| D1 | −0.39*** | 0.36 | −1.092 | −1.1025 | 0.3142 |
| D2 | 0.19*** | 0.42 | 0.459 | −0.6426 | 1.0355 |
| SE attitude × D1 | 0.18*** | 0.07 | 2.436 | 0.0367 | 0.3413 |
| SE attitude × D2 | −0.008*** | 0.09 | −0.086 | −0.1859 | 0.1702 |
| Age | −0.07*** | 0.04 | −1.708 | −0.1507 | 0.0105 |
| Gender | −0.11*** | 0.04 | −0.987 | −0.3271 | 0.1081 |
| Income | −0.04*** | 0.06 | −0.684 | −0.1825 | 0.0882 |
| Type of product | 0.32*** | 0.10 | 3.003 | 0.1123 | 0.5365 |
| Constant | 2.39*** | 0.31 | 7.734 | 1.7839 | 2.9978 |
| Variable | S.E. | LLCI | ULCI | ||
|---|---|---|---|---|---|
| SE attitude (X) | 0.32 | 0.05 | 5.844 | 0.2157 | 0.4339 |
| D1 | −0.39 | 0.36 | −1.092 | −1.1025 | 0.3142 |
| D2 | 0.19 | 0.42 | 0.459 | −0.6426 | 1.0355 |
| SE attitude × D1 | 0.18 | 0.07 | 2.436 | 0.0367 | 0.3413 |
| SE attitude × D2 | −0.008 | 0.09 | −0.086 | −0.1859 | 0.1702 |
| Age | −0.07*** | 0.04 | −1.708 | −0.1507 | 0.0105 |
| Gender | −0.11 | 0.04 | −0.987 | −0.3271 | 0.1081 |
| Income | −0.04 | 0.06 | −0.684 | −0.1825 | 0.0882 |
| Type of product | 0.32 | 0.10 | 3.003 | 0.1123 | 0.5365 |
| Constant | 2.39 | 0.31 | 7.734 | 1.7839 | 2.9978 |
Notes:
***p < 0.01; **p < 0.05; *p < 0.10
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