Table 4.

Moderation of the effect of SE attitude (X) on intentions (Y) by brand tiers (D1 and D2)

VariableβS.E.t-valueLLCIULCI
SE attitude (X)0.32***0.055.8440.21570.4339
D1−0.39***0.36−1.092−1.10250.3142
D20.19***0.420.459−0.64261.0355
SE attitude × D10.18***0.072.4360.03670.3413
SE attitude × D2−0.008***0.09−0.086−0.18590.1702
Age−0.07***0.04−1.708−0.15070.0105
Gender−0.11***0.04−0.987−0.32710.1081
Income−0.04***0.06−0.684−0.18250.0882
Type of product0.32***0.103.0030.11230.5365
Constant2.39***0.317.7341.78392.9978

Notes:

***p < 0.01; **p < 0.05; *p < 0.10

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