Cronbach’s alpha, composite reliability (CR), average variance extracted (AVE) and factor loadings
| Constructs, items | Loadings |
|---|---|
| Customer repatronage intention (C-RPI): adopted from Odoom et al. (2021) α = 0.936; CR = 0.959 and AVE = 0.887 | |
| C-RPI.1: I will always visit this hotel for all my events/trips in the future | 0.844 |
| C-RPI.2: I will visit this hotel for different purposes | 0.836 |
| C-RPI.3: I will recommend this hotel to friends and relatives | 0.845 |
| Customer commitment (CC): adopted from Crosby et al. (1990) | |
| α = 0.872; CR = 0.906; and AVE = 0.659 | |
| CC.1: I’m committed to my relationship with this hotel | 0.747 |
| CC.2: I’m patient with the hotel and if its staff makes a mistake | 0.801 |
| CC.3: The relationship is important for me to maintain with the hotel | 0.775 |
| CC.4: I am not looking for another hotel to replace the present one | 0.833 |
| CC.5: I wish to retain my relationship with this hotel | 0.894 |
| Customer empowerment (CE): adopted from Ramani and Kumar (2008) | |
| α = 0.888; CR = 0.931; and AVE = 0.817 | |
| CE 0.1: This hotel encourages customers to share opinions of its products or services with them | 0.835 |
| CE 0.2: This hotel encourages customers to share opinions of its products or services with other customers | 0.888 |
| CE 0.3: This hotel encourages customers to participate interactively in designing products and services | 0.889 |
| Environmental CSR (Env CSR): adopted from Liu et al. (2014) | |
| α = 0.894; CR = 0.922; and AVE = 0.703 | |
| Env CSR.1: This hotel promotes environmental protection and green consumption concepts to customers and participates in related activities | 0.867 |
| Env CSR.2: This hotel has an environmentally friendly design to protect natural landscapes and places of cultural and historical interest | 0.828 |
| Env CSR.3: The hotel implements special programs to reduce consumption, e.g. decrease the usage of disposable goods | 0.819 |
| Env CSR.4: This hotel implements special programs and uses relevant facilities to improve public security, fire control and food safety | 0.828 |
| Env CSR.5: This hotel implements special programs and uses relevant facilities to save and use energy efficiently, and uses renewable energy, such as solar and wind energy | 0.849 |
| Online customer value cocreation (O-CVCC): adopted from Dong et al., Ho and Ganesan (2008, 2013) α = 0.855; CR = 0.912 and AVE = 0.777 | |
| O-CVCC.1: I would like to give my opinion online to contribute to the improvement of the hotel service | 0.839 |
| O-CVCC.2: I would like to participate online in the development of new products/services | 0.801 |
| O-CVCC.3: I would like to suggest ideas online for the hotel | 0.900 |
| Sensation seeking (SS): adopted from Crosby et al. (1990, 1994) α = 0.884; CR = 0.920 and AVE = 0.741 | |
| SS.1: Taking risky chances is something I find quite enjoyable to do | 0.839 |
| SS.2: New, fascinating experiences, even if a little fearful and unique, are welcomed by me | 0.852 |
| SS.3: Exciting new experiences are on my wish list | 0.887 |
| SS.4: As a result, I would rather take pleasure in the sensations than be terrified | 0.864 |
| Constructs, items | Loadings |
|---|---|
| C-RPI.1: I will always visit this hotel for all my events/trips in the future | 0.844 |
| C-RPI.2: I will visit this hotel for different purposes | 0.836 |
| C-RPI.3: I will recommend this hotel to friends and relatives | 0.845 |
| α = 0.872; CR = 0.906; and AVE = 0.659 | |
| CC.1: I’m committed to my relationship with this hotel | 0.747 |
| CC.2: I’m patient with the hotel and if its staff makes a mistake | 0.801 |
| CC.3: The relationship is important for me to maintain with the hotel | 0.775 |
| CC.4: I am not looking for another hotel to replace the present one | 0.833 |
| CC.5: I wish to retain my relationship with this hotel | 0.894 |
| α = 0.888; CR = 0.931; and AVE = 0.817 | |
| CE 0.1: This hotel encourages customers to share opinions of its products or services with them | 0.835 |
| CE 0.2: This hotel encourages customers to share opinions of its products or services with other customers | 0.888 |
| CE 0.3: This hotel encourages customers to participate interactively in designing products and services | 0.889 |
| α = 0.894; CR = 0.922; and AVE = 0.703 | |
| Env CSR.1: This hotel promotes environmental protection and green consumption concepts to customers and participates in related activities | 0.867 |
| Env CSR.2: This hotel has an environmentally friendly design to protect natural landscapes and places of cultural and historical interest | 0.828 |
| Env CSR.3: The hotel implements special programs to reduce consumption, e.g. decrease the usage of disposable goods | 0.819 |
| Env CSR.4: This hotel implements special programs and uses relevant facilities to improve public security, fire control and food safety | 0.828 |
| Env CSR.5: This hotel implements special programs and uses relevant facilities to save and use energy efficiently, and uses renewable energy, such as solar and wind energy | 0.849 |
| O-CVCC.1: I would like to give my opinion online to contribute to the improvement of the hotel service | 0.839 |
| O-CVCC.2: I would like to participate online in the development of new products/services | 0.801 |
| O-CVCC.3: I would like to suggest ideas online for the hotel | 0.900 |
| SS.1: Taking risky chances is something I find quite enjoyable to do | 0.839 |
| SS.2: New, fascinating experiences, even if a little fearful and unique, are welcomed by me | 0.852 |
| SS.3: Exciting new experiences are on my wish list | 0.887 |
| SS.4: As a result, I would rather take pleasure in the sensations than be terrified | 0.864 |
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