Table 4. Hypotheses testing Hypotheses...

Table 4.

Hypotheses testing

Hypotheses	Relationship	B	SD	T statistics	p-values	VIF
Direct hypotheses testing
H1	CE → C-RPI	0.373	0.047	7.904	0.000	3.207
H2	CE → O-CVCC	0.382	0.045	8.495	0.000	2.606
H3	Env CSR → C-RPI	0.278	0.052	5.385	0.000	3.273
H4	Env CSR → O-CVCC	0.422	0.046	9.117	0.000	2.542
H5	O-CVCC → C-RPI	0.290	0.065	4.457	0.000	3.443
Mediation hypotheses testing
Hypotheses	Relationship	Indirect effect		SD	T statistics	p-values
H6	CE → O-CVCC → C-RPI	0.111		0.034	3.753	0.000
H7	Env CSR → O-CVCC → C-RPI	0.123		0.03	3.544	0.000
Moderation hypotheses testing
Hypotheses	Relationship	B	SD	T statistics	p-values	VIF
H8	Moderating effect SS → O-CVCC	0.105	0.037	2.873	0.005	1.137
H9	Moderating effect CC → C-RPI	−0.046	0.033	1.370	0.171	1.594

Hypotheses	Relationship	B	SD	T statistics	p-values	VIF
Direct hypotheses testing
H1	CE → C-RPI	0.373	0.047	7.904	0.000	3.207
H2	CE → O-CVCC	0.382	0.045	8.495	0.000	2.606
H3	Env CSR → C-RPI	0.278	0.052	5.385	0.000	3.273
H4	Env CSR → O-CVCC	0.422	0.046	9.117	0.000	2.542
H5	O-CVCC → C-RPI	0.290	0.065	4.457	0.000	3.443
Mediation hypotheses testing
Hypotheses	Relationship	Indirect effect		SD	T statistics	p-values
H6	CE → O-CVCC → C-RPI	0.111		0.034	3.753	0.000
H7	Env CSR → O-CVCC → C-RPI	0.123		0.03	3.544	0.000
Moderation hypotheses testing
Hypotheses	Relationship	B	SD	T statistics	p-values	VIF
H8	Moderating effect SS → O-CVCC	0.105	0.037	2.873	0.005	1.137
H9	Moderating effect CC → C-RPI	−0.046	0.033	1.370	0.171	1.594

Notes:

p < 0.001; T > 1.96; n = 400; C-RPI = customer re-patronage intention; CE = customer empowerment; Env CSR = environmental CSR; O-CVCC = online customer value cocreation; SS = sensation seeking; CC = customer commitment

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