Table 3. Discriminant validity... | Emerald Publishing

Table 3.

Discriminant validity

Constructs	C-RPI	CC	CE	Env CSR	O-CVCC	SS
(Heterotrait-monotrait ratio)
C-RPI	0.842
CC	0.290	0.812
CE	0.799	0.379	0.820
Env CSR	0.771	0.424	0.775	0.838
O-CVCC	0.783	0.403	0.781	0.786	0.882
SS	0.300	0.161	0.344	0.320	0.397	0.761
Constructs	C-RPI	CC	CE	Env CSR		O-CVCC
(Fornell–Larcker criterion)
C-RPI
CC	0.882
CE	0.874	0.881
Env CSR	0.841	0.474	0.891
O-CVCC	0.868	0.460	0.889	0.895
SS	0.325	0.176	0.382	0.354		0.650

Constructs	C-RPI	CC	CE	Env CSR	O-CVCC	SS
(Heterotrait-monotrait ratio)
C-RPI	0.842
CC	0.290	0.812
CE	0.799	0.379	0.820
Env CSR	0.771	0.424	0.775	0.838
O-CVCC	0.783	0.403	0.781	0.786	0.882
SS	0.300	0.161	0.344	0.320	0.397	0.761
Constructs	C-RPI	CC	CE	Env CSR		O-CVCC
(Fornell–Larcker criterion)
C-RPI
CC	0.882
CE	0.874	0.881
Env CSR	0.841	0.474	0.891
O-CVCC	0.868	0.460	0.889	0.895
SS	0.325	0.176	0.382	0.354		0.650

Notes:

C-RPI = customer re-patronage intention; CC = customer commitment; CE = customer empowerment; Env CSR = environmental CSR; O-CVCC = online customer value cocreation; SS = sensation seeking