Model fit and PLS-predict
| Items | Q² | R2 | PLS-RMSE | LM-RMSE | PLS-LM RMSE | Q²_predict |
|---|---|---|---|---|---|---|
| C-RPI | 0.641 | 0.731 | ||||
| C-RPI.1 | 0.664 | 0.697 | −0.033 | 0.631 | ||
| C-RPI.2 | 0.687 | 0.733 | −0.046 | 0.563 | ||
| C-RPI.3 | 0.668 | 0.711 | −0.043 | 0.661 | ||
| O-CVCC | 0.547 | 0.715 | ||||
| O-CVCC.3 | 0.772 | 0.833 | −0.061 | 0.546 | ||
| O-CVCC.2 | 1.009 | 1.044 | −0.035 | 0.396 | ||
| O-CVCC.1 | 0.727 | 0.769 | −0.042 | 0.694 |
| Items | PLS-RMSE | LM-RMSE | PLS-LM RMSE | |||
|---|---|---|---|---|---|---|
| C-RPI | 0.641 | 0.731 | ||||
| C-RPI.1 | 0.664 | 0.697 | −0.033 | 0.631 | ||
| C-RPI.2 | 0.687 | 0.733 | −0.046 | 0.563 | ||
| C-RPI.3 | 0.668 | 0.711 | −0.043 | 0.661 | ||
| O-CVCC | 0.547 | 0.715 | ||||
| O-CVCC.3 | 0.772 | 0.833 | −0.061 | 0.546 | ||
| O-CVCC.2 | 1.009 | 1.044 | −0.035 | 0.396 | ||
| O-CVCC.1 | 0.727 | 0.769 | −0.042 | 0.694 |
Notes:
C-RPI = customer re-patronage intention; O-CVCC = online customer value cocreation; Where, R2 > 0.10 and Q2 > 0
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