Table 5.

Model fit and PLS-predict

ItemsQ²R2PLS-RMSELM-RMSEPLS-LM RMSEQ²_predict
C-RPI0.6410.731    
C-RPI.1  0.6640.697−0.0330.631
C-RPI.2  0.6870.733−0.0460.563
C-RPI.3  0.6680.711−0.0430.661
O-CVCC0.5470.715    
O-CVCC.3  0.7720.833−0.0610.546
O-CVCC.2  1.0091.044−0.0350.396
O-CVCC.1  0.7270.769−0.0420.694

Notes:

C-RPI = customer re-patronage intention; O-CVCC = online customer value cocreation; Where, R2 > 0.10 and Q2 > 0

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