Table 6. Conclusions, theoretical and... | Emerald Publishing

Table 6.

Conclusions, theoretical and managerial implications

Conclusions	Managerial and theoretical contributions
Customer-dominant service logic fosters a true understanding of the customer world	Theories such as the theory of planned behavior and reasoned action have a limited scope in understanding customers’ inner life feelings, which is bridged by CDSL in the current study
Customer empowerment (CE) and environmental CSR (Env CSR) builds a strong and positive impact on C-RPI in the hotel industry	The hotels strive to achieve sustainable and competitive edge. The managers must develop a culture where CE are unavoidable and Env CSR initiatives are enhanced resulting in C-RPI
Combining the effect of online CVCC generates C-RPI when the hotels enhance CE and Env CSR	Managers must empower their customers and update them with Env CSR then, the O-CVCC boosts. Further, Avais the goal toward C-RPI in this competitive era
Results revealed that sensation seeking (SS) played a moderating role between CE and O-CVCC	Managers must enhance the hotel activities that triggers SS. This keeps the customers to stay intact with hotels that work in true sense on customer’s experiences

Conclusions	Managerial and theoretical contributions
Customer-dominant service logic fosters a true understanding of the customer world	Theories such as the theory of planned behavior and reasoned action have a limited scope in understanding customers’ inner life feelings, which is bridged by CDSL in the current study
Customer empowerment (CE) and environmental CSR (Env CSR) builds a strong and positive impact on C-RPI in the hotel industry	The hotels strive to achieve sustainable and competitive edge. The managers must develop a culture where CE are unavoidable and Env CSR initiatives are enhanced resulting in C-RPI
Combining the effect of online CVCC generates C-RPI when the hotels enhance CE and Env CSR	Managers must empower their customers and update them with Env CSR then, the O-CVCC boosts. Further, Avais the goal toward C-RPI in this competitive era
Results revealed that sensation seeking (SS) played a moderating role between CE and O-CVCC	Managers must enhance the hotel activities that triggers SS. This keeps the customers to stay intact with hotels that work in true sense on customer’s experiences