Table 2 Results of the measurement model...

Table 2

Results of the measurement model

Constructs	Items	Outer loadings	CA	CR	AVE
Functional value (FUV)	FUV1	0.856	0.850	0.853	0.690
	FUV2	0.801
	FUV3	0.823
	FUV4	0.841
Price value (PRV)	PRV1	0.851	0.866	0.866	0.713
	PRV2	0.835
	PRV3	0.847
	PRV4	0.845
Emotional value (EMO)	EMO1	0.837	0.808	0.809	0.722
	EMO2	0.849
	EMO3	0.864
Social value (SV)	SV1	0.808	0.816	0.818	0.644
	SV2	0.804
	SV3	0.807
	SV4	0.791
Environmental value (ENV)	ENV1	0.850	0.876	0.877	0.729
	ENV2	0.851
	ENV3	0.856
	ENV4	0.857
Consumer satisfaction (SAT)	SAT1	0.799	0.877	0.877	0.670
	SAT2	0.796
	SAT3	0.822
	SAT4	0.846
	SAT5	0.830
Willingness to pay a premium (WTP)	WTP1	0.832	0.778	0.778	0.692
	WTP 2	0.850
	WTP3	0.814
Repurchase intention (RI)	RI1	0.828	0.850	0.850	0.689
	RI2	0.837
	RI3	0.845
	RI4	0.811
Positive word-of-mouth intention (PWOM)	PWOM1	0.812	0.835	0.836	0.668
	PWOM2	0.830
	PWOM3	0.799
	PWOM4	0.829

Constructs	Items	Outer loadings	CA	CR	AVE
Functional value (FUV)	FUV1	0.856	0.850	0.853	0.690
	FUV2	0.801
	FUV3	0.823
	FUV4	0.841
Price value (PRV)	PRV1	0.851	0.866	0.866	0.713
	PRV2	0.835
	PRV3	0.847
	PRV4	0.845
Emotional value (EMO)	EMO1	0.837	0.808	0.809	0.722
	EMO2	0.849
	EMO3	0.864
Social value (SV)	SV1	0.808	0.816	0.818	0.644
	SV2	0.804
	SV3	0.807
	SV4	0.791
Environmental value (ENV)	ENV1	0.850	0.876	0.877	0.729
	ENV2	0.851
	ENV3	0.856
	ENV4	0.857
Consumer satisfaction (SAT)	SAT1	0.799	0.877	0.877	0.670
	SAT2	0.796
	SAT3	0.822
	SAT4	0.846
	SAT5	0.830
Willingness to pay a premium (WTP)	WTP1	0.832	0.778	0.778	0.692
	WTP 2	0.850
	WTP3	0.814
Repurchase intention (RI)	RI1	0.828	0.850	0.850	0.689
	RI2	0.837
	RI3	0.845
	RI4	0.811
Positive word-of-mouth intention (PWOM)	PWOM1	0.812	0.835	0.836	0.668
	PWOM2	0.830
	PWOM3	0.799
	PWOM4	0.829

Source(s): Authors’ analysis

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