Table 3 Assessing discriminant validity... | Emerald Publishing

Table 3

Assessing discriminant validity of measurement model

	EMO	ENV	FUV	PRV	PWOM	RI	SAT	SV	WTP
EMO
ENV	0.606
FUV	0.709	0.747
PRV	0.617	0.755	0.752
PWOM	0.616	0.647	0.731	0.632
RI	0.603	0.744	0.638	0.593	0.590
SAT	0.745	0.774	0.834	0.741	0.688	0.735
SV	0.696	0.644	0.632	0.631	0.592	0.641	0.651
WTP	0.522	0.666	0.685	0.563	0.611	0.666	0.667	0.601

	EMO	ENV	FUV	PRV	PWOM	RI	SAT	SV	WTP
EMO
ENV	0.606
FUV	0.709	0.747
PRV	0.617	0.755	0.752
PWOM	0.616	0.647	0.731	0.632
RI	0.603	0.744	0.638	0.593	0.590
SAT	0.745	0.774	0.834	0.741	0.688	0.735
SV	0.696	0.644	0.632	0.631	0.592	0.641	0.651
WTP	0.522	0.666	0.685	0.563	0.611	0.666	0.667	0.601

Source(s): Authors’ analysis