Results of the structural model evaluation
| Hypothesis | Path relationships | Coefficient | p-value | Result | |
|---|---|---|---|---|---|
| H1 | FUV → SAT | 0.320 | 0.129 | 0.000 | Supported |
| H2 | PRV → SAT | 0.142 | 0.026 | 0.022 | Supported |
| H3 | EMO → SAT | 0.210 | 0.069 | 0.000 | Supported |
| H4 | SV → SAT | 0.059 | 0.006 | 0.268 | Not supported |
| H5 | ENV → SAT | 0.240 | 0.075 | 0.001 | Supported |
| H6 | SAT → WTP | 0.552 | 0.437 | 0.000 | Supported |
| H7 | SAT → RI | 0.636 | 0.678 | 0.000 | Supported |
| H8 | SAT → PWOM | 0.589 | 0.533 | 0.000 | Supported |
| Hypothesis | Path relationships | Coefficient | Result | ||
|---|---|---|---|---|---|
| FUV → SAT | 0.320 | 0.129 | 0.000 | Supported | |
| PRV → SAT | 0.142 | 0.026 | 0.022 | Supported | |
| EMO → SAT | 0.210 | 0.069 | 0.000 | Supported | |
| SV → SAT | 0.059 | 0.006 | 0.268 | Not supported | |
| ENV → SAT | 0.240 | 0.075 | 0.001 | Supported | |
| SAT → WTP | 0.552 | 0.437 | 0.000 | Supported | |
| SAT → RI | 0.636 | 0.678 | 0.000 | Supported | |
| SAT → PWOM | 0.589 | 0.533 | 0.000 | Supported |
Source(s): Authors’ analysis
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