Table 5 Highly cited publications in... | Emerald Publishing

Table 5

Highly cited publications in sport sponsorship and most local cited documents

Ranking	Publication	Global citations	Average citation per year	Ratio local citations/global citations (%)
1	Speed and Thompson (2000). Determinants of sports sponsorship response. Journal of the Academy of Marketing Science, 28(2), 226–238	581	22.35	27.02
2	Gwinner and Eaton (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising, 28(4), 47–57	535	19.81	23.18
3	Madrigal (2001). Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship. Psychology & Marketing, 18(2), 145–165	267	10.68	33.61
4	Madrigal (2000). The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products. Journal of Advertising, 29(4), 13–24	244	9.38	21.72
5	Cornwell et al. (2001). Exploring managers' perceptions of the impact of sponsorship on brand equity. Journal of Advertising, 30(2), 41–51	202	8.08	39.60
6	Farrelly and Quester (2005). Examining important relationship quality constructs of the focal sponsorship exchange. Industrial marketing management, 34(3), 211–219	133	6.33	14.29
7	Olson (2010). Does sponsorship work in the same way in different sponsorship contexts? European Journal of Marketing, 44(1/2), 180–199	127	7.94	45.67
8	Lardinoit and Derbaix (2001). Sponsorship and recall of sponsors. Psychology & Marketing, 18(2), 167–190	113	4.52	48.67
9	Cornwell et al. (2005). The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms. Journal of the Academy of Marketing Science, 33(4), 401–412	111	5.29	32.43
10	Miyazaki and Morgan (2001). Assessing the market value of sponsoring: Corporate Olympic sponsorships. Journal of Advertising Research, 41(1), 9–15	107	4.28	25.23
11	Woisetschlaeger et al. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121–141	104	11.56	37.50
12	Pappu and Cornwell (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42, 490–510	104	8.67	30.77

Ranking	Publication	Global citations	Average citation per year	Ratio local citations/global citations (%)
1	Speed and Thompson (2000). Determinants of sports sponsorship response. Journal of the Academy of Marketing Science, 28(2), 226–238	581	22.35	27.02
2	Gwinner and Eaton (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising, 28(4), 47–57	535	19.81	23.18
3	Madrigal (2001). Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship. Psychology & Marketing, 18(2), 145–165	267	10.68	33.61
4	Madrigal (2000). The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products. Journal of Advertising, 29(4), 13–24	244	9.38	21.72
5	Cornwell et al. (2001). Exploring managers' perceptions of the impact of sponsorship on brand equity. Journal of Advertising, 30(2), 41–51	202	8.08	39.60
6	Farrelly and Quester (2005). Examining important relationship quality constructs of the focal sponsorship exchange. Industrial marketing management, 34(3), 211–219	133	6.33	14.29
7	Olson (2010). Does sponsorship work in the same way in different sponsorship contexts? European Journal of Marketing, 44(1/2), 180–199	127	7.94	45.67
8	Lardinoit and Derbaix (2001). Sponsorship and recall of sponsors. Psychology & Marketing, 18(2), 167–190	113	4.52	48.67
9	Cornwell et al. (2005). The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms. Journal of the Academy of Marketing Science, 33(4), 401–412	111	5.29	32.43
10	Miyazaki and Morgan (2001). Assessing the market value of sponsoring: Corporate Olympic sponsorships. Journal of Advertising Research, 41(1), 9–15	107	4.28	25.23
11	Woisetschlaeger et al. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121–141	104	11.56	37.50
12	Pappu and Cornwell (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42, 490–510	104	8.67	30.77

Source(s): Authors' own work