Ten questions to inspire future research
| 1 | How can we conceptualize consumer responsibilization so that it is meaningful from a transformative consumer research perspective? For example, is the transfer of responsibility to consumers to be understood as “responsibilization” if it is attuned to the capacities of consumers to take responsibility or should responsibilization denote “excess responsibility”? |
| 2 | What competing social and economic logics are at play in responsibilization marketization processes and under what situations/contexts do these come into conflict? |
| 3 | How do the competing social and economic logics at play materialize in different consumption settings and how do consumers make sense of them? |
| 4 | How do consumers balance responsibilities in their personal lives with responsibilities that are more abstract and distanced? |
| 5 | What personal motivations make people susceptible to consumer responsibilization? |
| 6 | How is regulation and marketization related to responsibilization and de-responsibilization of consumers? For instance, under what institutional circumstances does marketization lead to consumer responsibilization? |
| 7 | How are market-level affordances configured to shape responsible consumption and how do consumers respond to those affordances? |
| 8 | How do market level affordances affect consumer embodied experience of domains that prior to marketization were viewed as part of the social sphere, such as care services? |
| 9 | What socio-material market structures work to legitimize consumer responsibilization on the political, market and individual level? |
| 10 | How do consumers reconcile their responsibilized efforts with their ineffectiveness or uncertainty? |
| 1 | How can we conceptualize consumer responsibilization so that it is meaningful from a transformative consumer research perspective? For example, is the transfer of responsibility to consumers to be understood as “responsibilization” if it is attuned to the capacities of consumers to take responsibility or should responsibilization denote “excess responsibility”? |
| 2 | What competing social and economic logics are at play in responsibilization marketization processes and under what situations/contexts do these come into conflict? |
| 3 | How do the competing social and economic logics at play materialize in different consumption settings and how do consumers make sense of them? |
| 4 | How do consumers balance responsibilities in their personal lives with responsibilities that are more abstract and distanced? |
| 5 | What personal motivations make people susceptible to consumer responsibilization? |
| 6 | How is regulation and marketization related to responsibilization and de-responsibilization of consumers? For instance, under what institutional circumstances does marketization lead to consumer responsibilization? |
| 7 | How are market-level affordances configured to shape responsible consumption and how do consumers respond to those affordances? |
| 8 | How do market level affordances affect consumer embodied experience of domains that prior to marketization were viewed as part of the social sphere, such as care services? |
| 9 | What socio-material market structures work to legitimize consumer responsibilization on the political, market and individual level? |
| 10 | How do consumers reconcile their responsibilized efforts with their ineffectiveness or uncertainty? |
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