Table 5

Estimation results of the conditional logit model (model 5)

Variables/AttributesCoefficientStandard error
Price−0.0386***0.002171
CGFC label1.6589***0.0338
COC label1.7380***0.0397
Supermarket−0.06060.0428
JD.com (Online)−0.1745**0.0560
Pinduoduo (Online)−0.7609***0.0440
Regional public brands for agricultural products0.3977***0.0422
Private brand of agricultural product enterprises0.4579***0.0362
ASC−1.0963***0.0565
No. of respondents1,312
No. of observations43,296
McFadden’s LRI0.3545
Adjusted Estrella0.6171
Log Likelihood−10234

Source(s): Authors’ own creation

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