Table 6 Estimation results of the mixed... | Emerald Publishing

Table 6

Estimation results of the mixed logit model based on gender (model 6)

		Female		Male
Variables/Attributes		Coefficient	Standard error	Coefficient	Standard error
Random variable
COC label	M	2.0356***	0.0858	1.7672***	0.0841
	S.D.	1.3906***	0.2437	1.1800***	0.2688
Fixed variables
Price		−0.0521***	0.003437	−0.0302***	0.003659
CGFC label		1.7241***	0.0498	1.7270***	0.0554
Supermarket		−0.2192***	0.0766	−0.0947	0.0767
JD.com (Online)		−0.1668**	0.0804	−0.0953	0.0906
Pinduoduo (Online)		−0.9504***	0.0767	−0.7205***	0.0766
Regional public brands for agricultural products		0.7005***	0.0976	0.4852***	0.0907
Private brand of agricultural product enterprises		0.5065***	0.0547	0.4323***	0.0606
ASC		−1.2563***	0.0845	−1.0166***	0.0937
No. of respondents		751	561
No. of observations		24,783	18,513
McFadden’s LRI		0.3586	0.3555
Adjusted Estrella		0.6218	0.6173
Log Likelihood		−5,821	−4,370

		Female		Male
Variables/Attributes		Coefficient	Standard error	Coefficient	Standard error
Random variable
COC label	M	2.0356***	0.0858	1.7672***	0.0841
	S.D.	1.3906***	0.2437	1.1800***	0.2688
Fixed variables
Price		−0.0521***	0.003437	−0.0302***	0.003659
CGFC label		1.7241***	0.0498	1.7270***	0.0554
Supermarket		−0.2192***	0.0766	−0.0947	0.0767
JD.com (Online)		−0.1668**	0.0804	−0.0953	0.0906
Pinduoduo (Online)		−0.9504***	0.0767	−0.7205***	0.0766
Regional public brands for agricultural products		0.7005***	0.0976	0.4852***	0.0907
Private brand of agricultural product enterprises		0.5065***	0.0547	0.4323***	0.0606
ASC		−1.2563***	0.0845	−1.0166***	0.0937
No. of respondents		751	561
No. of observations		24,783	18,513
McFadden’s LRI		0.3586	0.3555
Adjusted Estrella		0.6218	0.6173
Log Likelihood		−5,821	−4,370

Source(s): Authors’ own creation