Table 3. Discriminant validity Construct...

Table 3.

Discriminant validity

Construct	Service fairness	Satisfaction	Perceived value	Loyalty
Service fairness	0.948
Satisfaction	0.867	0.919
Perceived value	0.825	0.858	0.879
Loyalty	0.735	0.774	0.814	0.864

Construct	Service fairness	Satisfaction	Perceived value	Loyalty
Service fairness	0.948
Satisfaction	0.867	0.919
Perceived value	0.825	0.858	0.879
Loyalty	0.735	0.774	0.814	0.864

Note:

Square root of the AVE on the diagonal

Source: Researchers’ own construct

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