Table 5.

Mediation analysis

Variables
X >> M >> Y
Direct effect
[LLCI; ULCI]
Indirect effect
[LLCI; ULCI]
Result
Service fairness >> satisfaction >> loyalty0.383
[0.243; 0.535]
0.501
[0.339; 0.660]
Partial mediation
Service fairness >> perceived value >> loyalty0.369
[0.240; 0.499]
0.520
[0.391; 0.658]
Partial mediation

Notes:

X = exogenous variable; M = mediating variable; Y = endogenous variable

Source: Researchers’ own construct

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