“We are creating this type of operating model for ecosystems, especially data related ecosystems. These drive on transparency and there’s also trust and other principles fair data economy.”

“Transparency is critical, but it must be done at the level required for specific tasks; it is not the same information that all stakeholders require.”

“So actually, when we think about what is included in the fair (data), I think the transparency is one of the keys …. we work under the Finnish Parliament with endowment capital, so everything we do needs to be open.”

“So, the only way for us to get to this transparent and effective data economy, which the European Union is pushing the single market for, is to create effective decentralized data sharing protocols.”

“Transparency is critical; it should include not just the origin, but also the components in detail, because if you want to circulate the material, you must first understand what it is and ensure that it is made in a sustainable manner.”

“In Europe we live in a trust-based society, however trust is in constant attack by social media and algorithms. Trust should be maintained and nurture and supported by other means.”

“We also need to consider the social implications of who did it and whether or not there was a child involved or similar”

“In Finland in some cases the companies are asked to follow sustainable and CE practices in a voluntary base, which is not fair”

“In the next couple of years, the EU regulation will obligate the companies to provide all the data together with the products they make, companies will only be allowed to buy materials from suppliers that provide information.”

“From the ministry we have all the tools in place for the CE, we have regulation, financial direction, communication campaigns, environmental education, etc.”

“As part of the legislation, we have legally binding means to involve stakeholders and seek the public’s opinion on specific projects, especially the big ones.”

“An important component of general environmental regulation is that people have a say in what happens to the environment in their town or city, or even more locally or nationally.”

“The circular economy needs a holistic perspective, we are working with companies, clusters and people.”

“the real price of a product should contain the environmental cost of producing it, so the people know what they are buying.”

“The EU is trying to get rid of gatekeepers. Huge companies won’t own the data in the near future”

“In really simple terms, in the textile sector, for example, we are changing the current system of product backward tracing to fiber forward tracing, and it will also be applied in other sectors.”

“Now we have to rely on the language models developed in the US by the biggest giants”

“Currently big corporations own the information; they can sell it or use it as they wish. That´s what we think must change”

“In Sitra we are considering very seriously the concept of strategic autonomy, to avoid data dependency and to bring more fairness to the information”