Classification of ISO 9001 certification motivations
| Level of importance | |||
|---|---|---|---|
| Perceived motivations for certification by category | Mean score | Rank | Internal/or external motivation |
| Process improvement | 4.79 | 2 | Internal |
| Product/service quality improvement | 4.82 | 1 | Internal |
| Employee motivation | 4.32 | 5 | Internal |
| Management driven | 4.45 | 3 | Internal |
| Customer driven | 4.42 | 4 | External |
| Marketing | 4.25 | 6 | External |
| Government initiatives | 3.11 | 7 | External |
| Level of importance | |||
|---|---|---|---|
| Perceived motivations for certification by category | Mean score | Rank | Internal/or external motivation |
| Process improvement | 4.79 | 2 | Internal |
| Product/service quality improvement | 4.82 | 1 | Internal |
| Employee motivation | 4.32 | 5 | Internal |
| Management driven | 4.45 | 3 | Internal |
| Customer driven | 4.42 | 4 | External |
| Marketing | 4.25 | 6 | External |
| Government initiatives | 3.11 | 7 | External |
Source(s): Author's own work