Table 3 Overview of relative importance... | Emerald Publishing

Table 3

Overview of relative importance scores for the attributes and their corresponding utilities

Attribute	Attribute levels	Utility values	Average importance values (%)
Tourism accommodations	Lodges	−4.62270	8.38
Tourism accommodations	Campsites	4.62270	8.38
Location of new tourism accommodations	On community land	−9.59884	24.02
	In the reserve	31.24939
	Nearby towns	−21.65055
Tourists	Reduce the number of tourists	−45.88567	21.28
Tourists	Allow more tourists	45.88567	21.28
Main roads located on community lands	Paved (tarmac the roads)	−33.96894	15.95
Main roads located on community lands	Unpaved (marram roads)	33.96894	15.95
Introduce land-use restriction	On agriculture (farming)	30.15155	30.36
	On more tourism accommodation building	38.28209
	On livestock grazing	−68.43364

Attribute	Attribute levels	Utility values	Average importance values (%)
Tourism accommodations	Lodges	−4.62270	8.38
Tourism accommodations	Campsites	4.62270	8.38
Location of new tourism accommodations	On community land	−9.59884	24.02
	In the reserve	31.24939
	Nearby towns	−21.65055
Tourists	Reduce the number of tourists	−45.88567	21.28
Tourists	Allow more tourists	45.88567	21.28
Main roads located on community lands	Paved (tarmac the roads)	−33.96894	15.95
Main roads located on community lands	Unpaved (marram roads)	33.96894	15.95
Introduce land-use restriction	On agriculture (farming)	30.15155	30.36
	On more tourism accommodation building	38.28209
	On livestock grazing	−68.43364

Source: Ojijo and Steiger (2023)