Table 2 Practical implications to... | Emerald Publishing

Table 2

Practical implications to support destination brand cocreation

Practical implications to support destination brand cocreation
Implications for destination brand campaigns
Stage of destination branding campaign	Implications
conception	Analysis of needs and interests of stakeholders in the inner and outer destination system. Actively involving stakeholders into branding and campaign conception (e.g. workshops, meetings) Media training for destination stakeholders (e.g. interview training)
Implementation	Media monitoring (e.g. newspapers, social media) Control of branding (campaign) development
Evaluation	Research among destination stakeholders (e.g. qualitative interviews, survey, workshops) Feedback collection Documentation of learnings

Practical implications to support destination brand cocreation
Implications for destination brand campaigns
Stage of destination branding campaign	Implications
conception	Analysis of needs and interests of stakeholders in the inner and outer destination system. Actively involving stakeholders into branding and campaign conception (e.g. workshops, meetings) Media training for destination stakeholders (e.g. interview training)
Implementation	Media monitoring (e.g. newspapers, social media) Control of branding (campaign) development
Evaluation	Research among destination stakeholders (e.g. qualitative interviews, survey, workshops) Feedback collection Documentation of learnings

Source:

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