Traditional and dynamic decision-making assumptions within service research
| Traditional decision-making assumptions | Dynamic decision-making assumptions |
|---|---|
| Only “managers” engage in decision-making | Decision-making is a shared, multi-actor activity |
| Decision-making is an isolated activity | Decision-making is an interconnected activity |
| Decision-making deals with a generally static context | Decision-making deals with a continually changing context |
| Decision-making is an objective and rational activity | Decision-making is inter-subjective and heuristic activity |
| Traditional decision-making assumptions | Dynamic decision-making assumptions |
|---|---|
| Only “managers” engage in decision-making | Decision-making is a shared, multi-actor activity |
| Decision-making is an isolated activity | Decision-making is an interconnected activity |
| Decision-making deals with a generally static context | Decision-making deals with a continually changing context |
| Decision-making is an objective and rational activity | Decision-making is inter-subjective and heuristic activity |
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