Table 1 Interview protocol – indicative... | Emerald Publishing

Table 1

Interview protocol – indicative content

Main themes	Indicative content of the interview protocol
Identification of stakeholders in rural place branding efforts of Cyprus	- Which stakeholders participate in Cyprus' rural place branding strategy? - How are all identified stakeholders participating in Cyprus’s rural place branding?
Strategies followed by stakeholders for the current rural place branding of Cyprus	- What SM platforms are currently utilised by tourism and hospitality stakeholders in Cyprus for rural place branding? - What specific strategies do stakeholders employ in rural destinations to utilise SM in rural place branding?
Challenges and barriers in Cyprus' rural place branding	- What challenges do stakeholders face when using SM to brand rural destinations?

Main themes	Indicative content of the interview protocol
Identification of stakeholders in rural place branding efforts of Cyprus	- Which stakeholders participate in Cyprus' rural place branding strategy? - How are all identified stakeholders participating in Cyprus’s rural place branding?
Strategies followed by stakeholders for the current rural place branding of Cyprus	- What SM platforms are currently utilised by tourism and hospitality stakeholders in Cyprus for rural place branding? - What specific strategies do stakeholders employ in rural destinations to utilise SM in rural place branding?
Challenges and barriers in Cyprus' rural place branding	- What challenges do stakeholders face when using SM to brand rural destinations?

Source(s): Authors’ own work (2024)