Table 3

SM platforms used for rural place branding in Cyprus

ParticipantSM platforms mentioned
Interviewee IFacebook, Instagram, TripAdvisor, Expedia
Interviewee IIFacebook, Instagram, TikTok
Interviewee IIIFacebook, Instagram, LinkedIn
Interviewee IVFacebook, Instagram, TripAdvisor, YouTube
Interviewee VInstagram, TikTok, Booking.com
Interviewee VIFacebook, Instagram, LinkedIn, TikTok
Interviewee VIIInstagram, TripAdvisor, Booking.com
Interviewee VIIIFacebook, Instagram, YouTube, TripAdvisor
Interviewee IXFacebook, Instagram, TikTok, LinkedIn
Interviewee XInstagram, TikTok, Facebook, Booking.com
Interviewee XIInstagram, Facebook, TripAdvisor, Airbnb
Interviewee XIIFacebook, Instagram, YouTube, Booking.com
Interviewee XIIIFacebook, Instagram, TikTok
Interviewee XIVInstagram, TripAdvisor, Facebook, Booking.com

Source(s): Authors’ own work (2024)

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