Table 3. Correlation between objective... | Emerald Publishing

Table 3.

Correlation between objective knowledge and subjective knowledge. Correlation level papers

Correlation level	Papers
Moderate	Alba and Hutchinson (2000), Brucks (1985), Carlson et al. (2009), Cole et al. (1986), Cowley and Mitchell (2003), Feick et al. (1992), Goldsmith and Goldsmith (1997), Klerck and Sweeney (2007), Radecki and Jaccard (1995), Raju et al. (1995) and Robson et al. (2014)
Weak	Braunsberger et al. (2004), Moorman et al. (2004), Duhan et al. (1997), Ellen (1994) and Mägi and Julander (2005)
High	Cowley (1994), Maheswaran (1994), Mitchell and Dacin (1996), Lange and Coremans (2020), Rao and Monroe (1988) and Rao and Sieben (1992)

Correlation level	Papers
Moderate	Alba and Hutchinson (2000), Brucks (1985), Carlson et al. (2009), Cole et al. (1986), Cowley and Mitchell (2003), Feick et al. (1992), Goldsmith and Goldsmith (1997), Klerck and Sweeney (2007), Radecki and Jaccard (1995), Raju et al. (1995) and Robson et al. (2014)
Weak	Braunsberger et al. (2004), Moorman et al. (2004), Duhan et al. (1997), Ellen (1994) and Mägi and Julander (2005)
High	Cowley (1994), Maheswaran (1994), Mitchell and Dacin (1996), Lange and Coremans (2020), Rao and Monroe (1988) and Rao and Sieben (1992)