Thematic coding process
| Transcripts | Codes |
|---|---|
| Interviewee: Absolutely. AI can analyze large amounts of data quickly and accurately, which helps us make informed decisions for marketing strategies Interviewer: mm | Transparency and explainability |
| Interviewee: Ethical concerns must be addressed, which can seriously affect individuals Interviewee: mm | Ethical considerations |
| Interviewee: One way to address this issue is to ensure companies regularly monitor and audit their systems are non-discriminatory Interviewer: mm | Promoting Fairness |
| Interviewee: My pleasure; these conversations are important to ensure AI-based predictive marketing is used ethically and responsibly Interviewer: mm | Evaluating the effectiveness |
| Transcripts | Codes |
|---|---|
| Interviewee: Absolutely. AI can analyze large amounts of data quickly and accurately, which helps us make informed decisions for marketing strategies | Transparency and explainability |
| Interviewee: Ethical concerns must be addressed, which can seriously affect individuals | Ethical considerations |
| Interviewee: One way to address this issue is to ensure companies regularly monitor and audit their systems are non-discriminatory | Promoting Fairness |
| Interviewee: My pleasure; these conversations are important to ensure AI-based predictive marketing is used ethically and responsibly | Evaluating the effectiveness |
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