Table 1.

Normative tensions between SJ-DEI,B-DEI and IB-DEI

Business paradigm of DEI(B-DEI)IB paradigm of DEI (IB-DEI)SJ paradigm of DEI(SJ-DEI)
ContextMarket and business needsGlobal market and cross-border challengesSocial world
MotivationDEI as a strategic objective and a goal in itselfDEI as obligation strategically levered toward transnational successDEI as a means to remedy structural social injustice
Primary goalsCompetitive advantage
Public appeal
Talent attraction and management
Improving workplace conditions
Innovation and productivity
Navigation of international landscapes and different contexts
Cross-cultural communication
Building cross-cultural teams
Global brand reputation
Worldwide innovation and learning
Fairness and equity
Inclusion and representation
Empowering the disenfranchised
Fixing structural inequalities
Source: Table by author

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