Table 3. HTMT ratio (discriminant... | Emerald Publishing

Table 3.

HTMT ratio (discriminant validity)

Constructs	1	2	3	4	5	6
Silver generation
(1) Customer loyalty
(2) Intimacy	0.623
(3) Perceived enjoyment	0.480	0.437
(4) Perceived playfulness	0.328	0.383	0.275
(5) Perceived usefulness	0.551	0.554	0.623	0.247
(6) WOM	0.696	0.591	0.581	0.395	0.531
Generation X
(1) Customer loyalty
(2) Intimacy	0.863
(3) Perceived enjoyment	0.687	0.560
(4) Perceived playfulness	0.652	0.477	0.578
(5) Perceived usefulness	0.852	0.541	0.669	0.514
(6) WOM	0.687	0.816	0.610	0.684	0.707
Generation Y
(1) Customer loyalty
(2) Intimacy	0.573
(3) Perceived enjoyment	0.685	0.550
(4) Perceived playfulness	0.305	0.382	0.203
(5) Perceived usefulness	0.826	0.530	0.766	0.298
(6) WOM	0.774	0.582	0.752	0.319	0.808

Constructs	1	2	3	4	5	6
Silver generation
(1) Customer loyalty
(2) Intimacy	0.623
(3) Perceived enjoyment	0.480	0.437
(4) Perceived playfulness	0.328	0.383	0.275
(5) Perceived usefulness	0.551	0.554	0.623	0.247
(6) WOM	0.696	0.591	0.581	0.395	0.531
Generation X
(1) Customer loyalty
(2) Intimacy	0.863
(3) Perceived enjoyment	0.687	0.560
(4) Perceived playfulness	0.652	0.477	0.578
(5) Perceived usefulness	0.852	0.541	0.669	0.514
(6) WOM	0.687	0.816	0.610	0.684	0.707
Generation Y
(1) Customer loyalty
(2) Intimacy	0.573
(3) Perceived enjoyment	0.685	0.550
(4) Perceived playfulness	0.305	0.382	0.203
(5) Perceived usefulness	0.826	0.530	0.766	0.298
(6) WOM	0.774	0.582	0.752	0.319	0.808